Categories
Attention Composite™
for Marketers
The next-generation of market intelligence is driving hyper-informed tech decisions for brands, agencies, and publishers.
Say goodbye to a technology marketplace that is cluttered, undifferentiated, and lacking reliable, up-to-date 3rd party data. No longer are brands and agencies unaware of new and better ways to connect with audiences; no longer are publishers behind the clearest and smartest ways to monetize inventory.

From discovery to decision, our Attention Composite™ illuminates category trends, winners… and losers. Follow the Attention Composite and stay ahead of MadTech trends.
All the data you need
Follow the velocity and popularity of tech categories
See which verticals 
are consuming technology content
Discover which publications are covering your favorite tech categories
Track consumption patterns and find out which companies are trending, surging, and 
in decline
FAQs
Where does the data come from?
Our Attention Data comes from our proprietary, big data engine, fondly known as Hugo™. Hugo tracks 300+ million webpages daily, and cross-references this with our proprietary MadTech datasets. With companies, categories, keywords, content, and our secret sauce mixed in, this data is seriously powerful. The resulting output is matched to our database of 200 million devices from the 5,000 largest brands, agencies, and publishers. Hugo then serves up never-before-seen marketer consumption patterns, which we label ‘Attention Points’.
What are the Attention Composite™ plans and pricing?
Subscription plans and pricing are still being determined. Give us your work email and we’ll notify you as soon as we have complete information on this product release (including timing, plan types, and yes… $$$).
How does the Attention Composite differ from traditional market research?
Traditional market survey/analysis research can be slow, expensive, and rarely includes more than several hundred data points. Collecting and analyzing takes time…. traditional research is often slow to market, which means you’re relying on information that is almost immediately outdated. By comparison, Attention Composite outputs are based on millions of data points, collected in real-time, and never outdated. Our data, including trailing growth/decay over time, gives deeper meaning to our metrics. It illuminates industry and company trends throughout the MadTech industry. It pulls data points from millions of marketers in a complete cross-section of verticals and job postings. It’s a much more complete view of the industry at-large, and a more valuable tool for top-level industry, category, and company insight. Surveys have value, but this is next-gen market intel.
What do you mean by ‘tech companies’?
When we say “tech companies”, we mean companies which offer marketing and advertising software and solutions (MadTech) to brands, agencies and publishers. From DMPs to SSPs to CRM to Location-Based beacons, if it’s MadTech, we know them. We have segmented these companies into categories, and ranked them by what’s trending – up, down, or stuck in the middle.
What are ‘Attention Points™’?
Attention Points are our metric for online consumption. Each point denotes any webpage* that contains relevant content (specific tech categories and/or companies) and has been viewed by one of the millions of devices that we track.**

*U.S.-based websites with advertisements only
**Our device graph contains users from Fortune 5000 companies, and currently includes ~250 million devices.
Get notified when we launch
The Attention Composite™ is still baking—we’ll launch in the very near future. Be among the first to be informed by our next-gen market intelligence. Give us your work email and we'll let you know when you can dig in.