Categories
Go beyond traditional market research with the Attention Composite™
We inspect 300mm+ webpages daily to bring you real-time interest, consumption, and online readership trends for every MadTech category and company. Understand what marketers want, where they’re going, who they are, and what’s coming next.

A big data industry deserves big data market intelligence.
Category Trends
Discover which tech categories are exploding, which are imploding, and which are stagnant.
Company Popularity
Understand which tech companies are driving the most online interest.
Marketer Interest
Follow the same content of top brands and agencies. Which categories and companies are earning their attention?
Research
Find the websites and content that are the best research tools for your next adoption.
Get notified when we launch
The Attention Composite™ is still baking—we’ll launch in the very near future. Be among the first to be informed by our next-gen market intelligence. Give us your work email and we'll let you know when you can dig in.
Category reports include month-over-month data on:
• Top Companies
• Category Trends
• Category Popularity
• Top Publications and Pages
• Audience Engagement
• Primed-to-Purchase Categories
• Attention Patterns by Vertical
Transformative Data
Billions of data points – so you can make smarter individual decisions.
Our Attention Composite is based on real-time data and layer monthly, quarterly and yearly trends to showcase short- and long-term interest and consumption.

Our big data engine processes:
250
MM
devices of the Fortune 5000
Propriety categorization
of technolgy keywords, phrases and content derived from our unique Industry Index database
300
MM++
webpages inspected daily
FAQs
Where does the data come from?
Our Attention Data comes from our proprietary, big data engine, fondly known as Hugo™. Hugo tracks 300+ million webpages daily, and cross-references this with our proprietary MadTech datasets. With companies, categories, keywords, content, and our secret sauce mixed in, this data is seriously powerful. The resulting output is matched to our database of 200 million devices from the 5,000 largest brands, agencies, and publishers. Hugo then serves up never-before-seen marketer consumption patterns, which we label ‘Attention Points’.
What are the Attention Composite™ plans and pricing?
Subscription plans and pricing are still being determined. Give us your work email and we’ll notify you as soon as we have complete information on this product release (including timing, plan types, and yes… $$$).
How does the Attention Composite differ from traditional market research?
Traditional market survey/analysis research can be slow, expensive, and rarely includes more than several hundred data points. Collecting and analyzing takes time…. traditional research is often slow to market, which means you’re relying on information that is almost immediately outdated. By comparison, Attention Composite outputs are based on millions of data points, collected in real-time, and never outdated. Our data, including trailing growth/decay over time, gives deeper meaning to our metrics. It illuminates industry and company trends throughout the MadTech industry. It pulls data points from millions of marketers in a complete cross-section of verticals and job postings. It’s a much more complete view of the industry at-large, and a more valuable tool for top-level industry, category, and company insight. Surveys have value, but this is next-gen market intel.
What do you mean by ‘tech companies’?
When we say “tech companies”, we mean companies which offer marketing and advertising software and solutions (MadTech) to brands, agencies and publishers. From DMPs to SSPs to CRM to Location-Based beacons, if it’s MadTech, we know them. We have segmented these companies into categories, and ranked them by what’s trending – up, down, or stuck in the middle.
What are ‘Attention Points™’?
Attention Points are our metric for online consumption. Each point denotes any webpage* that contains relevant content (specific tech categories and/or companies) and has been viewed by one of the millions of devices that we track.**

*U.S.-based websites with advertisements only
**Our device graph contains users from Fortune 5000 companies, and currently includes ~250 million devices.
Get notified when we launch
The Attention Composite™ is still baking—we’ll launch in the very near future. Be among the first to be informed by our next-gen market intelligence. Give us your work email and we'll let you know when you can dig in.