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adatics is a tool for purely data based marketing budget allocation.
It is our mission to develop tools for efficient media planning. Our tools use measurable data only, such as customer journey data, advertising effectiveness, GRP. Our tools deliver actionable recommendations and provide helpful insights for media optimization. Time and resources spent to implement our tools should be minimal. The benefit of using our tools should be greater than the cost. Therefore, clients experience a positive ROI either via budget savings or measurable performance increases.  
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