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Yield Management
Publishers’ inventory demands are variable – the driving strategy behind Yield Management is that inventory is better when sold; pricing must be manipulated to both reach maximum fulfillment and optimal pricing. Yield Management tools analyze publishers’ inventories, historical and real-time demands, setting variable pricing to balance maximum fulfillment and optimal revenue.
Technologies
7
# of Websites using these Technologies
6,692
% of Websites using these Technologies
0.46%
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