Yield Management

Publishers’ inventory demands are variable – the driving strategy behind Yield Management is that inventory is better when sold; pricing must be manipulated to both reach maximum fulfillment and optimal pricing. Yield Management tools analyze publishers’ inventories, historical and real-time demands, setting variable pricing to balance maximum fulfillment and optimal revenue.

Technologies
7
# of Websites using these Technologies
12,747
% of Websites using these Technologies
0.80%

All Industries