Publishers’ inventory demands are variable – the driving strategy behind Yield Management is that inventory is better when sold; pricing must be manipulated to both reach maximum fulfillment and optimal pricing. Yield Management tools analyze publish...
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A big data industry deserves big data market intelligence.
Harness the power of online attention data to get real-time insights about trends, online readership, and marketers consuming data on Yield Management tech.
Just think of Yield Management like an airline – It’s easy to charge top-dollar, but you can’t fill the empty seats once the plane is in the air.
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