Video Advertising/Video Exchange
Video-based advertising. Programmatic video solutions including traditional video networks, video SSPs, video exchanges, etc. Video-based brand advertising is displayed over, with, or alongside primary video content. Video Advertising may be displayed in four ways: (15 or 30 second spots running in sequence with video content served pre-, mid-, or post-roll), (15-30 seconds of video, served as screen takeovers displaying CTAs), Overlay (5-15 seconds of video running simultaneously with video content), and Companion (playing alongside video in display banners).
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