Search Engine Optimization

Search Engine Optimization (SEO) is a major component of Search Engine Marketing (SEM), working to improve organic search for websites. Through analysis, comparison and active alteration, SEO tools focus on three general aspects of site information and organization: General keywords (including quantitative analysis, scoring of difficulty against competitors, and selecting potentially effective alterations and alternatives); page grading and improvements based on informational organization, hierarchy specifically as each relates to search; link grading and relevancy improvement (both internal and outbound links).

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