Rich Media

Rich Media tech platforms simplify the creation, management, deployment and tracking of rich media advertising (highly interactive, often video or motion-based online ad units). Rich media advertising requires a greater level of technical development (e.g., HTML5, Javascript) and cross-device compatibility, employs and must deliver memory-intensive assets (e.g., video), allows for more responsive cross-screen and cross-device deployments, and enables more complex and varied user interactions. Rich Media tech platforms provide all-in-one solutions to create and deploy this form of advertising with relative ease.

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