Retargeting works to re-engage and return users to a site, based on clicking a first ad (≈2% of initial advertising clicks are effective!) Both buy- and sell-siders alike may employ pixel-based or list-based retargeting methodologies (pixel-based redisplays material to site visitors; list-based generated from visitors’ contact information). To re-engage users effectively, Retargeting employs real-time tactics, including creative-, site-, and search-retargeting.
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