Programmatic Advertising Platform
Programmatic Advertising platforms enable targeting and purchasing digital advertising, algorithmically and automatically, at scale. 'Programmatic' is a general term, incorporating guaranteed inventory (Programmatic Direct) and Real Time Bidding (RTB) via Exchanges, as well as static, dynamic, and video inventory. DMP and other first- and third-party data is often incorporated in the programmatic process, enhancing efficacy and reach.
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