Paid Search Tools

Paid Search Tools, a major component of Search Engine Marketing (SEM) enable marketers to pay for sponsored listings on organic search results pages that match selected keywords and relevancies. Essentially, Paid Search is a simple form of contextual, target-based advertising relying on users’ self-identification via search terms. Paid Search is usually monetized on a Pay Per Click (PPC) basis, and therefore also yields user data.

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