Native Advertising blurs the lines between publisher content and advertising. Brands’ ads appear integrated and contextually relevant to publishers’ content. Creative units include promoted videos, images, and articles, and often mimic the look and feel of publishers’ sites. It excels within the walled gardens of social media publishers. Running native campaigns via SSP execution and DMP targeting typically yields high CTRs and significant engagement – if done correctly.
# of Websites using these Technologies
% of Websites using these Technologies