Influencer Marketing utilizes individual, highly-followed personalities to market products and services to curated audiences via their social channels, in paid engagements. Working with Influencer Marketers allows brands to reach highly-specific audiences, while messaging is delivered to these audiences from trusted voices. While Influencer Marketing is certainly a form of advertising, this approach can engender authenticity, existing outside of a brand’s typical marketing channels.
# of Websites using these Technologies
% of Websites using these Technologies
Construction & Materials%
Energy, Manuf. & Utility%
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Tech Use Growth
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