Header Bidding is a programmatic methodology using an eponymous script, embedded in a publisher’s page header. This header bidder (including a wrapper and adapters) allows multiple demand sources (Exchanges and SSPs) to conduct simultaneous auctions for a publisher’s inventory, improving on older waterfall auction models and increasing yield.
# of Websites using these Technologies
% of Websites using these Technologies
Construction & Materials%
Consumer Packaged Goods%
See All Industries
Tech Use Growth
|Technology||# of Websites||Market Share||Trend||Founded||Size|