Header Bidding

Header Bidding is a programmatic methodology using an eponymous script, embedded in a publisher’s page header. This header bidder (including a wrapper and adapters) allows multiple demand sources (Exchanges and SSPs) to conduct simultaneous auctions for a publisher’s inventory, improving on older waterfall auction models and increasing yield.

Technologies
8
# of Websites using these Technologies
7,299
% of Websites using these Technologies
0.45%

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