Geofencing, Proximity Marketing & Location Targeting
Geofencing, Proximity Marketing & Location Targeting allows marketers to gather data, target and influence consumers who are nearby specific locations, via ever-present mobile devices. NFC (including payment technologies like Apple Pay), geofencing, Bluetooth, mobile browsers and WiFi hotspots enable push notifications and other digital touchpoints. This tech often relies on opted-in users, requiring DMPs, social media networks and other data partners to enable and deliver targeted messages.
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