Gaming Apps generate revenue and drive deeper user engagements for publishers. Revenue generation includes advertising-supported and pay-to-play models, with many employing a “freemium” hybrid model, in which display advertising may be turned off by users who pay full-price for the app. In addition, Gaming Apps may also be native to specific Social Media Platforms. Apps may drive deeper engagement with publishers’ content, drive traffic, and collect user data, including engagement and location information.
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