Exchange

Exchanges bring agencies and publishers together to participate in real-time auctions (RTB) – to buy and sell advertising programmatically. Brands and agencies (buy-side) connect to exchanges via DSPs, and publishers (sell-side) connect their inventory to exchanges via SSPs. Exchanges also provide yield management for publishers. Networks may buy and mark-up impressions on exchanges as well.

Technologies
78
# of Websites using these Technologies
423,949
% of Websites using these Technologies
26.02%

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