Exchanges bring agencies and publishers together to participate in real-time auctions (RTB) – to buy and sell advertising programmatically. Brands and agencies (buy-side) connect to exchanges via DSPs, and publishers (sell-side) connect their inventory to exchanges via SSPs. Exchanges also provide yield management for publishers. Networks may buy and mark-up impressions on exchanges as well.
# of Websites using these Technologies
% of Websites using these Technologies
Construction & Materials%
Energy, Manuf. & Utility%
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Tech Use Growth
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