Digital Out of Home
AKA: Digital OOH , Digital Place-Based
Digital Out-of-Home (OOH), AKA “Digital Place-Based,” advertising reaches audiences across public venues, including digitally-enabled, traditional OOH inventory (billboards, street furniture, etc.) As screens – and thereby, programmatic capabilities...
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2 weeks ago
Just think of Digital OOH as taking the "omni" in "omni-channel advertising" to its logical conclusion.
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