Data Management Platforms
Data Management Platforms (DMP) are centralized hubs where data is stored, analyzed and executed upon during the programmatic ad buying process. The DMP analyzes customer and marketing data from first-party and third-party providers in real-time, coordinating with a DSP to hone advertiser reach to specific audiences. Through retargeting via SSPs, DMPs activate more deeply-targeted creative messaging, increasing ROI.
# of Websites using these Technologies
% of Websites using these Technologies