Customer Relationship Management

Customer Relationship Management (CRM) software documents data, interactions, and touchpoints throughout the brand-customer relationship lifecycle. By monitoring and merging first-party customer data, email and marketing communications, phone and chat interactions, sales, preferences and more, CRM allows sales, service, support, and other customer-facing staff to maintain current views of a brand’s relationship with each customer. Additionally, many CRM solutions offer integrations with email marketing automation platforms, working to balance messaging and frequency to optimize efficacy.

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