Consumer Data Platforms (CDP) are marketer-controlled, unified and persistent central databases for all consumer data. User profiles, personal identifiers, web and mobile app sessions, email responses, chat transcripts, recorded phone conversations with customer service, social media comments, POs, etc. are all stored within the single repository. In order to classify as a CDP, the tech must identify customers individually, store customer data, analyze multiple data types, and identify data associations and patterns.
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