Categories
Blockchain Technology
An emerging computer science with many applications in programmatic advertising. Simply put, a blockchain is a string (chain) of individual transactional records (blocks). Prior to a new block (transactional event) being added to any given chain, it must be verified by multiple parties who have agreed to verify transactions via a ‘common ledger.’ Blockchain promises to change the way digital advertising is transacted, solving for attribution, brand safety, and fraud. Only when verifiers agree on the details of a transaction can a new block be added. Conflicting transactions and fraud both become highly unlikely because blockchain is decentralized, permission-based, and protected with cryptography. Its biggest challenges to adoption to-date are both transactional speed and the need for shared responsibility and trust within the ecosystem to verify ledgers – a majority of which will not be tied to any one verifier's own revenue.
Technologies
0
# of Websites using these Technologies
0
% of Websites using these Technologies
0.00%
Filter by Industry
All Industries
Auto
Business Services
Construction & Materials
Consumer Packaged Goods
Consumer Services
Education
Electronics & Telecom
Energy, Manuf. & Utility
Finance
Government & Non-Profit
Healthcare
Hospitality
Media & Entertainment
Other
Real Estate
Retail
Transportation
Travel & Leisure
Unknown
All Industries