Affiliate Marketing Management tools enable publishers to run ads in exchange for a percentage of sales generated from those ads. There are four key players: Merchants (brands/retailers), Networks (including payment processing options), Publishers, and Consumers. For Affiliate Marketing Management to work effectively, a tracking tool needs to be implemented to record performance of marketing on platforms. Interaction to promote commission is conducted through Organic SEO, Paid Search (Pay Per Click – PPC), Email and Content Marketing, and Display Advertising.
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