Ad Networks connect inventory with demand, serving both sides of the marketplace allowing for audience targeting, tracking, and reporting. Ad Networks are split into three main types: Vertical, which represent only the pubs in their network, targeted toward specific channels (e.g., automotive) with high-quality inventory and transparency; Blind, which trade pricing for transparency on ad placement and inventory quality; Targeted, using social, behavioral and contextual targeting to enhance inventory value. Ad Networks should not be confused with DSPs – although similar, DSPs transact, serve and track ads, allowing for more agile campaign optimization.
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