CTV, OTT, Digital Video
A subset of programmatic advertising focused on digital video delivery across all screens, unifying audiences over traditional internet (digital video) and TV-based publishers. Over-The-Top (OTT) delivers video content – including targeted advertising – though TV-based streaming services (think Hulu on Apple TV), whereas Connected TV (CTV) targets internet-enabled TV sets directly.
# of Websites using these Technologies
% of Websites using these Technologies