Ad Servers are the core of digital advertising – planning, targeting, delivering, optimizing, verifying, and reporting on campaigns. Simply put, Ad Servers are a central repository and distribution center for creative units to multiple publishers, delivering creative, reporting viewability and returning data on interactions. Going further, Ad Servers are the core of a larger ad stack, including DSP and DMP integrations, resulting in potent, highly-targeted and highly-optimized digital campaigns.
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