Industry Index
November 8, 2017
Year of? More Like Era of… Mobile Marketing — Roundtable Primer

Consumers no longer see online and offline brand interactions as separate, and holiday retail sales are predicted to hit a record-breaking $682 billion this season. That’s roughly a 4% increase over last year alone. It’s becoming clear that mobile marketing must be at the forefront brand marketers’ strategic planning.

Industry Index is partnering with The Data and Marketing Association for a can’t-miss, day-long Mobile Marketing Event, including an Interactive Panel Discussion focused on mobile MadTech marketing.

The DMA Regional Roundtable | NYC
November 15, 2017
9:00am – 6:00pm
MediaMath4 World Trade Center

What tech works? Where are the roadblocks? How can brands stand out in this dense and vast landscape? Get the answers, join the conversation (audience participation is encouraged), and reserve your ticket today.

About Industry Index’ Interactive Panel

Jonathon Shaevitz, President of Industry Index, will moderate a guided and informative discussion across several interwoven topics, namely:

  • 1:1 Marketing and Mobile Re/Targeting
  • Device ID (i.e., the new mobile currency)
  • Influencer Marketing & Social Media Tech
  • Location Intelligence & Geofencing

We have recruited a powerhouse panel, including tech vendors, marketers, agencies, and brands:

Following the Roundtable, there will be plenty more networking and learning, including:

Join Chris McDonald, CEO at Registria for a Case Study: Powerful Mobile Movements that Transform Your Customer’s Journey.

Case Studies from: Electrolux, Whirlpool, and Sony will be shared — representing how these global brands transformed their customer’s journey to build powerful mobile moments that drive increased loyalty, satisfaction, and ultimately — more sales.

With smart technology advancements like IoT and chatbots becoming more and more a part of the digital and mobile conversation. It’s important that brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interaction. The Industry needs to remember that our customers are human, and at the end of the day they appreciate human experiences — especially when it comes to the customer experience.

Join Mary Rodger, Director of Marketing Communications at Cuisinart: Keynote with Q&A: Bridging the Physical with Digital and Mobile to Connect with Your Customer

As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. Cuisinart’s sophisticated use of analytics with digital, mobile, and social tactics has led to dramatic improvements in consumer connections in traditional and digital channels, both in-store and online.

This Keynote with Q&A will discuss how technology is impacting the role of the CMO and how to succeed in a decentralized organization. Learn how Cuisinart’s evolved strategy has enabled the company to:

  • Make smarter choices possible and improve efficiency
  • Assist in content development to reach and expand customer interactions
  • Provide insights on the path to purchase
  • Shape all aspects of digital and physical communications

The DMA strives to connect the industry through innovation and education. You will not want to miss this opportunity to spend a day with industry experts. Reserve your ticket here.

MarTech Advisor
July 11, 2018
CRO for B2C brands - 5 Basic Tactics for Best Outcomes
This article talks about the 5 basic tactics that a marketer should adopt to increase the conversion rate for his B2C brand.
MarTech Advisor
June 29, 2018
6 Effective Ways to Extend Campaign Themes Across Multiple Mediums
Omnichannel advertising has offered marketers to experiment with their campaign themes across multiple mediums to reach customers at the right time of their purchase journey with the right message and the right format. The article explores the varied aspects.
MarTech Advisor
June 26, 2018
Screen6 Launches Online Knowledge Hub
Screen6, the provider of cross-device identity management, today released its new white paper, “Cross-Device 101: A Guide for Understanding Cross-Device Identity Management,” a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm.
MarTech Zone
June 26, 2018
Why GDPR Is Good for Digital Advertising

A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and it will bring about change, but it’s change digital marketers should welcome, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality is that this was long overdue. Companies have been dragging their feet, and it’s no surprise that the E.U. is leading the charge on this front. This is the beginning of the end

The post Why GDPR Is Good for Digital Advertising appeared first on MarTech.

MarTech Advisor
June 22, 2018
SMS Marketing: 5 Ways Brands Can Try it Out
SMS marketing is still in vogue as an efficient and direct way of customer communication, and this article shares some valuable tips and insights about doing it right.