Industry Index
November 8, 2017
Year of? More Like Era of… Mobile Marketing — Roundtable Primer

Consumers no longer see online and offline brand interactions as separate, and holiday retail sales are predicted to hit a record-breaking $682 billion this season. That’s roughly a 4% increase over last year alone. It’s becoming clear that mobile marketing must be at the forefront brand marketers’ strategic planning.

Industry Index is partnering with The Data and Marketing Association for a can’t-miss, day-long Mobile Marketing Event, including an Interactive Panel Discussion focused on mobile MadTech marketing.

The DMA Regional Roundtable | NYC
November 15, 2017
9:00am – 6:00pm
MediaMath4 World Trade Center

What tech works? Where are the roadblocks? How can brands stand out in this dense and vast landscape? Get the answers, join the conversation (audience participation is encouraged), and reserve your ticket today.

About Industry Index’ Interactive Panel

Jonathon Shaevitz, President of Industry Index, will moderate a guided and informative discussion across several interwoven topics, namely:

  • 1:1 Marketing and Mobile Re/Targeting
  • Device ID (i.e., the new mobile currency)
  • Influencer Marketing & Social Media Tech
  • Location Intelligence & Geofencing

We have recruited a powerhouse panel, including tech vendors, marketers, agencies, and brands:

Following the Roundtable, there will be plenty more networking and learning, including:

Join Chris McDonald, CEO at Registria for a Case Study: Powerful Mobile Movements that Transform Your Customer’s Journey.

Case Studies from: Electrolux, Whirlpool, and Sony will be shared — representing how these global brands transformed their customer’s journey to build powerful mobile moments that drive increased loyalty, satisfaction, and ultimately — more sales.

With smart technology advancements like IoT and chatbots becoming more and more a part of the digital and mobile conversation. It’s important that brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interaction. The Industry needs to remember that our customers are human, and at the end of the day they appreciate human experiences — especially when it comes to the customer experience.

Join Mary Rodger, Director of Marketing Communications at Cuisinart: Keynote with Q&A: Bridging the Physical with Digital and Mobile to Connect with Your Customer

As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. Cuisinart’s sophisticated use of analytics with digital, mobile, and social tactics has led to dramatic improvements in consumer connections in traditional and digital channels, both in-store and online.

This Keynote with Q&A will discuss how technology is impacting the role of the CMO and how to succeed in a decentralized organization. Learn how Cuisinart’s evolved strategy has enabled the company to:

  • Make smarter choices possible and improve efficiency
  • Assist in content development to reach and expand customer interactions
  • Provide insights on the path to purchase
  • Shape all aspects of digital and physical communications

The DMA strives to connect the industry through innovation and education. You will not want to miss this opportunity to spend a day with industry experts. Reserve your ticket here.

MarTech Today
November 17, 2017
Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
[caption id="attachment_201148" align="alignnone" width="800"] LiveRamp's IdentityLink visualization[/caption] Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various sites, after you had looked at a product page for red sneakers at one retailer’s site. In August, Criteo announced its Commerce Marketing Ecosystem, a network of retailers, brands and publishers that shares data on visitors’ interests and purchases across their sites. For ins[...]
Marketing Technology Insights
November 13, 2017
TechBytes with Bartłomiej Romański, Chief Technology Officer, RTB House
November 9, 2017
How Nissan weaned itself off the click-through rate

Nissan said clicks aren’t enough to prove that retargeting works.

The post How Nissan weaned itself off the click-through rate appeared first on Digiday.

Fourth Source
November 7, 2017
Can Ads Be Too Targeted?

The Good Old Days Remember simpler times, when the media channels that marketers had at their disposal to reach their audience were nice and broad? Sure, consumer research could help focus in on TV... Read full article on Fourth Source.

November 3, 2017
Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

 As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrunch has learned that the company has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related services to marketers, such as a data dashboard to measure how campaigns… Read More