Industry Index
November 8, 2017
Year of? More Like Era of… Mobile Marketing — Roundtable Primer

Consumers no longer see online and offline brand interactions as separate, and holiday retail sales are predicted to hit a record-breaking $682 billion this season. That’s roughly a 4% increase over last year alone. It’s becoming clear that mobile marketing must be at the forefront brand marketers’ strategic planning.

Industry Index is partnering with The Data and Marketing Association for a can’t-miss, day-long Mobile Marketing Event, including an Interactive Panel Discussion focused on mobile MadTech marketing.

The DMA Regional Roundtable | NYC
November 15, 2017
9:00am – 6:00pm
MediaMath4 World Trade Center

What tech works? Where are the roadblocks? How can brands stand out in this dense and vast landscape? Get the answers, join the conversation (audience participation is encouraged), and reserve your ticket today.

About Industry Index’ Interactive Panel

Jonathon Shaevitz, President of Industry Index, will moderate a guided and informative discussion across several interwoven topics, namely:

  • 1:1 Marketing and Mobile Re/Targeting
  • Device ID (i.e., the new mobile currency)
  • Influencer Marketing & Social Media Tech
  • Location Intelligence & Geofencing

We have recruited a powerhouse panel, including tech vendors, marketers, agencies, and brands:

Following the Roundtable, there will be plenty more networking and learning, including:

Join Chris McDonald, CEO at Registria for a Case Study: Powerful Mobile Movements that Transform Your Customer’s Journey.

Case Studies from: Electrolux, Whirlpool, and Sony will be shared — representing how these global brands transformed their customer’s journey to build powerful mobile moments that drive increased loyalty, satisfaction, and ultimately — more sales.

With smart technology advancements like IoT and chatbots becoming more and more a part of the digital and mobile conversation. It’s important that brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interaction. The Industry needs to remember that our customers are human, and at the end of the day they appreciate human experiences — especially when it comes to the customer experience.

Join Mary Rodger, Director of Marketing Communications at Cuisinart: Keynote with Q&A: Bridging the Physical with Digital and Mobile to Connect with Your Customer

As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. Cuisinart’s sophisticated use of analytics with digital, mobile, and social tactics has led to dramatic improvements in consumer connections in traditional and digital channels, both in-store and online.

This Keynote with Q&A will discuss how technology is impacting the role of the CMO and how to succeed in a decentralized organization. Learn how Cuisinart’s evolved strategy has enabled the company to:

  • Make smarter choices possible and improve efficiency
  • Assist in content development to reach and expand customer interactions
  • Provide insights on the path to purchase
  • Shape all aspects of digital and physical communications

The DMA strives to connect the industry through innovation and education. You will not want to miss this opportunity to spend a day with industry experts. Reserve your ticket here.

Information Age
October 23, 2018
OU uses digital growth strategy to boost international student numbers

Originally written by Opinion on Information Age

As the home to some of the best universities in the world, it would follow [...]

The post OU uses digital growth strategy to boost international student numbers appeared first on Information Age - Insight and Analysis for the CTO.

MarTech Today
October 22, 2018
Implementing full-scale cross-channel attribution for enterprise companies
Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules in the sense that there aren’t clear outlines for how to do attribution “correctly” because attribution can be used in different forms to solve different problems. In this post, we’ll talk about some best practices and how to make your attribution model work for you. Why does attribut[...]
Ad Tech Daily
October 19, 2018
RTB House Amongst Fastest Growing Tech Companies in Europe According to Deloitte

LONDON: RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been awarded 2nd place in the Big Five category in the Deloitte Technology Fast 50 Central Europe and has been named the 32nd fastest developing tech company in “The Fast 50” category. The “Big Five” category is open to […]

The post RTB House Amongst Fastest Growing Tech Companies in Europe According to Deloitte appeared first on Ad Tech Daily.

October 15, 2018
Apple’s Upgraded Intelligent Tracking Prevention May Cause Conversions To Crash

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Each fall, Apple releases a new iPhone with the promise that it’s the best iPhone ever. This year’s iPhones are... Continue reading »

The post Apple’s Upgraded Intelligent Tracking Prevention May Cause Conversions To Crash appeared first on AdExchanger.

MarTech Advisor
September 19, 2018
Top 5 Marketing Automation Platforms for Small to Medium Businesses
Marketing automation platforms automate and scale the marketing efforts of your business. These are the top 5 marketing automation platforms that SMBs can opt for.