Industry Index
November 8, 2017
Year of? More Like Era of… Mobile Marketing — Roundtable Primer

Consumers no longer see online and offline brand interactions as separate, and holiday retail sales are predicted to hit a record-breaking $682 billion this season. That’s roughly a 4% increase over last year alone. It’s becoming clear that mobile marketing must be at the forefront brand marketers’ strategic planning.

Industry Index is partnering with The Data and Marketing Association for a can’t-miss, day-long Mobile Marketing Event, including an Interactive Panel Discussion focused on mobile MadTech marketing.

The DMA Regional Roundtable | NYC
November 15, 2017
9:00am – 6:00pm
MediaMath4 World Trade Center

What tech works? Where are the roadblocks? How can brands stand out in this dense and vast landscape? Get the answers, join the conversation (audience participation is encouraged), and reserve your ticket today.

About Industry Index’ Interactive Panel

Jonathon Shaevitz, President of Industry Index, will moderate a guided and informative discussion across several interwoven topics, namely:

  • 1:1 Marketing and Mobile Re/Targeting
  • Device ID (i.e., the new mobile currency)
  • Influencer Marketing & Social Media Tech
  • Location Intelligence & Geofencing

We have recruited a powerhouse panel, including tech vendors, marketers, agencies, and brands:

Following the Roundtable, there will be plenty more networking and learning, including:

Join Chris McDonald, CEO at Registria for a Case Study: Powerful Mobile Movements that Transform Your Customer’s Journey.

Case Studies from: Electrolux, Whirlpool, and Sony will be shared — representing how these global brands transformed their customer’s journey to build powerful mobile moments that drive increased loyalty, satisfaction, and ultimately — more sales.

With smart technology advancements like IoT and chatbots becoming more and more a part of the digital and mobile conversation. It’s important that brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interaction. The Industry needs to remember that our customers are human, and at the end of the day they appreciate human experiences — especially when it comes to the customer experience.

Join Mary Rodger, Director of Marketing Communications at Cuisinart: Keynote with Q&A: Bridging the Physical with Digital and Mobile to Connect with Your Customer

As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. Cuisinart’s sophisticated use of analytics with digital, mobile, and social tactics has led to dramatic improvements in consumer connections in traditional and digital channels, both in-store and online.

This Keynote with Q&A will discuss how technology is impacting the role of the CMO and how to succeed in a decentralized organization. Learn how Cuisinart’s evolved strategy has enabled the company to:

  • Make smarter choices possible and improve efficiency
  • Assist in content development to reach and expand customer interactions
  • Provide insights on the path to purchase
  • Shape all aspects of digital and physical communications

The DMA strives to connect the industry through innovation and education. You will not want to miss this opportunity to spend a day with industry experts. Reserve your ticket here.

Business 2 Community
March 7, 2018
How to Determine the True Value of Your Marketing Channels
Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance. It’s a bird’s-eye view of how online advertising—how each touch point—impacts customers and drives revenue for businesses. Why Last-Click Won’t Cut It Anymore The most common model used in the
Business 2 Community
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How to Check the Quality of Your Website Content 
We all know quality content is essential to a winning SEO strategy but how do you measure something like ‘quality’? In this article, we’re going to start by defining what quality content means in modern SEO – something many brands still struggle to clarify. Then we’re going to look at how you can check the
Marketing Technology Insights
March 7, 2018
TechBytes with Josh Baumrind, SVP of Partners and Corporate Development, Evergage
March 7, 2018
Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity

Rockerbox has launched its Recency Marketing Platform, a technology solution that enables companies to leverage recent user behaviors to improve their customer acquisition and marketing analytics. Rockerbox’s platform focuses on the last 60 minutes of a prospect’s online activity across all channels and devices, helping marketers to optimize their media spend and increase conversions. Rockerbox clients […]

The post Rockerbox Introduces Marketing Platform To Help Marketers Develop Insights from Most Recent Online Activity appeared first on Adotas.

March 6, 2018
Rockerbox's Marketing Platform Identifies Prospects In The Moment

AdExchanger |

Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder Ron... Continue reading »

The post Rockerbox's Marketing Platform Identifies Prospects In The Moment appeared first on AdExchanger.

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