Industry Index
November 8, 2017
Year of? More Like Era of… Mobile Marketing — Roundtable Primer

Consumers no longer see online and offline brand interactions as separate, and holiday retail sales are predicted to hit a record-breaking $682 billion this season. That’s roughly a 4% increase over last year alone. It’s becoming clear that mobile marketing must be at the forefront brand marketers’ strategic planning.

Industry Index is partnering with The Data and Marketing Association for a can’t-miss, day-long Mobile Marketing Event, including an Interactive Panel Discussion focused on mobile MadTech marketing.

The DMA Regional Roundtable | NYC
November 15, 2017
9:00am – 6:00pm
MediaMath4 World Trade Center

What tech works? Where are the roadblocks? How can brands stand out in this dense and vast landscape? Get the answers, join the conversation (audience participation is encouraged), and reserve your ticket today.

About Industry Index’ Interactive Panel

Jonathon Shaevitz, President of Industry Index, will moderate a guided and informative discussion across several interwoven topics, namely:

  • 1:1 Marketing and Mobile Re/Targeting
  • Device ID (i.e., the new mobile currency)
  • Influencer Marketing & Social Media Tech
  • Location Intelligence & Geofencing

We have recruited a powerhouse panel, including tech vendors, marketers, agencies, and brands:

Following the Roundtable, there will be plenty more networking and learning, including:

Join Chris McDonald, CEO at Registria for a Case Study: Powerful Mobile Movements that Transform Your Customer’s Journey.

Case Studies from: Electrolux, Whirlpool, and Sony will be shared — representing how these global brands transformed their customer’s journey to build powerful mobile moments that drive increased loyalty, satisfaction, and ultimately — more sales.

With smart technology advancements like IoT and chatbots becoming more and more a part of the digital and mobile conversation. It’s important that brands recognize that using more technology in the customer journey does not necessarily lead to better and more meaningful interaction. The Industry needs to remember that our customers are human, and at the end of the day they appreciate human experiences — especially when it comes to the customer experience.

Join Mary Rodger, Director of Marketing Communications at Cuisinart: Keynote with Q&A: Bridging the Physical with Digital and Mobile to Connect with Your Customer

As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. Cuisinart’s sophisticated use of analytics with digital, mobile, and social tactics has led to dramatic improvements in consumer connections in traditional and digital channels, both in-store and online.

This Keynote with Q&A will discuss how technology is impacting the role of the CMO and how to succeed in a decentralized organization. Learn how Cuisinart’s evolved strategy has enabled the company to:

  • Make smarter choices possible and improve efficiency
  • Assist in content development to reach and expand customer interactions
  • Provide insights on the path to purchase
  • Shape all aspects of digital and physical communications

The DMA strives to connect the industry through innovation and education. You will not want to miss this opportunity to spend a day with industry experts. Reserve your ticket here.

Ad Tech Daily
January 11, 2018
Foresight Backs Advertising Technology Business Nano Interactive

London – Foresight is pleased to announce a £3.5m growth capital investment into Nano Interactive Group Limited (“Nano”), a leading advertising technology business, on behalf of Foresight VCT plc. Nano was founded in 2014 by Christian Geyer and Carl White, two former executives of ad tech business ValueClick (now Conversant) after identifying an opportunity to develop […]

The post Foresight Backs Advertising Technology Business Nano Interactive appeared first on Ad Tech Daily.

January 10, 2018
Ad retargeters scramble to get consumer consent

With Apple making moves against ad tracking and the GDPR being enforced in May, retargeters are desperately trying to get consent to track users.

The post Ad retargeters scramble to get consumer consent appeared first on Digiday.

MarTech Advisor
January 8, 2018
Monetate Onboards Jens Vang Lauridsen as Vice President of Sales
Monetate, today announced the appointment of Jens Vang Lauridsen as Vice President of Sales, EMEA. In this role, Vang Lauridsen will be responsible for expanding the company’s footprint with large enterprise brands
Which 50
January 4, 2018
The EFF takes aim at Criteo over attempts to circumvent privacy tools

The Electronic Frontier Foundation has raised concerns over retargeting company Criteo’s commitment to consumer privacy and its inclusion in the Acceptable Ads initiative. In a post published on December 22, the advocacy group details Criteo’s attempts to overcome Apple’s decision to block third-party cookies on its Safari browser — which

The post The EFF takes aim at Criteo over attempts to circumvent privacy tools appeared first on Which-50.

Business 2 Community
December 28, 2017
2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
Create your own opportunities, instead of waiting for them to arrive How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck style? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If it’s the latter – […]