Business Insider
June 11, 2018
What you need to know in advertising today

Publicis Groupe's new CEO, Arthur Sadoun, is sitting on the floor in a dark corner of the cavernous Porte de Versailles conference venue in Paris, and he looks grateful to be off his feet.

Sadoun has just unveiled the ad agency network's big, mysterious, and bold new move into artificial intelligence — a project named "Marcel."

But it hasn't been cakewalk. Staff inside the company rebelled. Sadoun spent a year persuading his 80,000 employees that Marcel is the future.

It's a huge gamble. No one knows if it will work. Sadoun, along with former CEO Maurice Levy and half-a-dozen of their senior staff, talked to Business Insider about the year-long struggle.

To read more, click here.

In related news:

Publicis CEO Sadoun says there is too much 'scam' work at the Cannes Lions. The Cannes Lions, like many advertising awards, are rife with fake ads that did not run as part of an official client campaign and were created solely for an awards show, Publicis execs believe.

But, not only is Sadoun himself attending and appearing on stage, but 84 Publicis staffers will be going along this year after as well, Campaign reports. This includes 15 people who are personally funding their own trips.

In other news: 

IHOP has revealed why it changed its name to IHOb, and it represents a massive new strategy for the chain. IHOP revealed that it changed its name to IHOb to promote the debut of its new burgers — but the change is not permanent, and it will continue to serve pancakes alongside burgers on its menu.

The investigation into former WPP chief Sir Martin Sorrell looked into whether he used company money for a prostitute, the The Wall Street Journal reported over the weekend. WPP had concluded the investigation and Sorrell stepped down last month, but details of that probe still were not forthcoming.

A deep dive into how Netflix is transforming the creation of TV content by Vulture. One way is replacing demographics with "taste clusters," making programming decisions on data and true viewing habits, not estimated ones.

Join the conversation about this story »

NOW WATCH: What humans will look like on Mars

June 22, 2018
The Comeback Of Context

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.... Continue reading »

The post The Comeback Of Context appeared first on AdExchanger.

June 22, 2018
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. How Providence St. Joseph Health Is Moving Along On Its Data Transformation Journey A Healthcare Informatics Article At Seattle-based Providence St. Joseph Health (PSJH), […]

The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.

MarTech Advisor
June 22, 2018
7 Fundamentals of Mobile Programmatic Advertising
The domain of mobile programmatic ad is ever growing in a dynamic pace - the evolving marketing technologies and innovations in terms of CX and ROI are further shaping its future and advancements. Read on to know the elements that are driving mobile programmatic advertising.
Ad Tech Daily
June 22, 2018
The AppNexus Marketplace Launches Guaranteed Views

— New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet– New York – AppNexus, the world’s leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers […]

The post The AppNexus Marketplace Launches Guaranteed Views appeared first on Ad Tech Daily.

June 22, 2018
Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI’s, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released today by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per […]

The post Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study appeared first on Adotas.