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Business Insider
January 11, 2018
What you need to know in advertising today

22-year-old YouTube star Logan Paul's next movie — which was supposed to debut on the platform's YouTube Red subscription service — is getting put on hold, following Paul's posting of a notorious video featuring a dead body.

Paul has also been dumped from Google Preferred, the highest-tier advertising program available for YouTube content creators to monetize their videos. Google Preferred "aggregates YouTube top content into easy-to-buy packages for brand advertisers," according to the site's FAQ. 

To read more about Paul losing his business deals, click here.

In other news:

JPMORGAN: Amazon's ready to take on the Google-Facebook duopoly in advertising. Amazon's ad revenue could reach $4.5 billion in 2018, according to an analyst note by JPMorgan.

"We're ahead of the curve": WWE's marketing chief says the wrestling brand is already where ESPN wants to be in terms of building a data-driven streaming service. The wrestling brand has had to ramp up its data chops to better its programming and sell merchandise.

The woman who started a Google spreadsheet of media men accused of sexual misconduct has outed herself. Moira Donegan has identified herself as the creator of the spreadsheet of sexual misconduct allegations against men in publishing and magazines.

Vox Media voluntarily recognizes employee editorial union. Vox joins several other digital media companies who have unionized over the past several years.

Facebook is testing a new section of its app called "Today In", which promotes local news and events, reports Recode. Facebook is using machine learning to surface content in six test cities in the US.

Top Fox News D.C. reporter James Rosen left network after harassment claims, reports NPR. According to Rosen's former colleagues, he had an established pattern of flirting aggressively with many peers and had made sexual advances toward three female Fox News journalists.

Amazon has opened up its virtual Dash buttons to third parties, who can implement the re-ordering buttons on smart devices with screens, reports Venturebeat. The virtual buttons let you re-order goods, just like the physical versions.

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Which 50
January 16, 2018
Solving the Distributed Social Marketing Dilemma

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

The post Solving the Distributed Social Marketing Dilemma appeared first on Which-50.

AdExchanger
January 16, 2018
IBM's Programmatic Pitch; The Uses Of Loyalty Data

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs... Continue reading »

The post IBM's Programmatic Pitch; The Uses Of Loyalty Data appeared first on AdExchanger.

DigiDay
January 16, 2018
‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry

"You take the guilt money, and then spend your time putting your life back together again."

The post ‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry appeared first on Digiday.

DigiDay
January 16, 2018
Facebook is building a team to pitch its AR camera to UK advertisers

Facebook wants branded AR to strengthen content in the news feed.

The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.