MarTech Advisor
February 13, 2018
Unity Technologies Announces Partnership with MediaMath and Oracle’s Moat
Unity Technologies, the creator of the real-time development platform, announced today key integrations with MediaMath, the programmatic company for marketers, and Moat, a SaaS analytics measurement company for marketers and publishers that recently became part of the Oracle Data Cloud
August 15, 2018
Blockchain buzz among advertisers starts to fizzle

There’s a growing sense among advertisers that there are few blockchain firms in the market with a genuine product.

The post Blockchain buzz among advertisers starts to fizzle appeared first on Digiday.

Ad Tech Daily
August 15, 2018
RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance

Solution leverages comScore cross-platform campaign measurement to enable marketers to pay only for impressions delivered in-demo LONDON & SAN FRANCISCO – RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it will offer United States-based clients guaranteed1 in-demo delivery of advanced TV campaigns.2 This unique offering provides clients with campaign-level audience measurement while accessing […]

The post RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance appeared first on Ad Tech Daily.

Business Insider
August 15, 2018
What you need to know in advertising today

Brands are pouring money into automated, programmatic advertising, using all sorts of data and analytics to zap ads to the right person.

They're also pumping budgets into branded content — articles and videos created on behalf of advertisers to subtly communicate their messages. That high touch, highly customized form of advertising is basically the polar opposite of programmatic.

Yet the ad tech company TripleLift has an ambitious plan to marry these two very different practices.

The firm has recently been testing a new product, ContentDial, which purports to help marketers create articles and videos on their behalf quickly and more efficiently than they do when going directly to a big publisher like The New York Times or BuzzFeed.

To read more about how ContentDial poses a threat to the media companies, click here.

In other news:

'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves. Agencies must transform their business models to meet the needs of modern CMOs, according to a new industry report by Forrester.

These are the 5 forces that are rapidly killing advertising agencies. Ad agencies are facing several existential threats, the Forrester report adds, including CMOs taking more media and creative in-house to consulting firms coming after high-margin agency services.

Twitter finally admits Alex Jones violated its rules, hits him with a 7-day ban. Amid significant pressure to follow Apple, Facebook, YouTube and Vimeo in deleting Jones' account permanently, it appears that Twitter is keeping a watching brief.

Tinder's founders have filed a bombshell $2 billion lawsuit claiming the former CEO 'groped and sexually harassed' an executive at a company party. The lawsuit alleges that the former Tinder CEO and IAC Chairman Greg Blatt harassed Rosette Pambakian, Tinder's vice president of marketing.

New York Media, owner of New York magazine and several websites, is exploring options including a possible sale, The Wall Street Journal reports. The publisher is owned by a holding company controlled by the heirs of Bruce Wasserstein, the late financier who purchased New York magazine in 2003 for $55 million.

Join the conversation about this story »

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MarTech Today
August 13, 2018
AI and IA: How artificially intelligent automation is driving scalable marketing
Talent is a major concern for organizational leaders, given that labor costs and services together now account for a whopping 53 percent of total marketing budgets (Gartner). But even as companies struggle to find humans to manage their newly implemented technologies, many CMOs have yet to define exactly how Artificial Intelligence and Intelligent Automation are meant to transform their business models and processes in the first place. We’ve talked at length in previous columns about the [...]
August 10, 2018
Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution

Believe it or not, many marketers still use last-click attribution. Goodway Group President Jay Friedman has had enough of it. So, he’s pushing the indie programmatic platform to tie all campaign measurement to lift-based metrics. “By requiring a lift-based approach, we can avoid vanity metrics,” he said. “It’s changed the dynamic of our relationships with... Continue reading »

The post Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution appeared first on AdExchanger.