Outside TV’s connected TV app to be preloaded onto all Samsung Smart TVs, delivering impressive reach and scale for advertisers NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced a partnership with Outside TV, the leading video content provider in action and adventure sports. Following a distribution […]
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In 1993, an innocuous, simple banner was displayed on Wired.com, teasing unsuspecting visitors to click on it. These were the meager beginnings of display advertising, and programmatic quickly arose to automate the growing demand for this emerging ad-delivery process.
In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the world. But none of it would be possible without the underlying technology infrastructure that has subsequently developed around programmatic advertising. To practitioners the language of programmatic may well be second
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KURIER Digital, one of the largest premium media publishers in Austria, chose the Salesforce-powered order management system to streamline advertising sales, inventory, accounting, and billing of its online publications. ADvendio, a Salesforce-based advertising management software for publishers and media, announces that KURIER Digital has successfully integrated its application to consolidate their advertising operations from quotation […]
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