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MarTech Today
May 23, 2018
Telaria launches ‘first complete video ad platform’ for OTT
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV. The platform includes an ad server designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and a decisioning engine for guiding campaign decisions. This is the first entry into ad serving and analytics for the New York City-based Te[...]
Ad Tech Daily
August 15, 2018
RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance

Solution leverages comScore cross-platform campaign measurement to enable marketers to pay only for impressions delivered in-demo LONDON & SAN FRANCISCO – RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it will offer United States-based clients guaranteed1 in-demo delivery of advanced TV campaigns.2 This unique offering provides clients with campaign-level audience measurement while accessing […]

The post RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance appeared first on Ad Tech Daily.

Which 50
August 14, 2018
How Index Exchange established itself in the Australian market

Founded in 2001, Index Exchange is one of the oldest adtechs but it’s also one of the newest players to join the Australian market. An analysis of local publishers’ ads.txt files shows the ad exchange has been widely adopted, despite only entering the Australian market a little over a year

The post How Index Exchange established itself in the Australian market appeared first on Which-50.

AdExchanger
August 13, 2018
Gameloft Coaxes Brands Into Games With Promises Of A Premium Environment

Trying to convince brands to advertise in games used to feel like talking into the wind. But sentiment is starting to change in favor of games, said Alexandre Tan, VP of advertising and brand partnerships at French mobile game studio Gameloft, where he runs a division that functions like a media agency. Gameloft Advertising Solutions... Continue reading »

The post Gameloft Coaxes Brands Into Games With Promises Of A Premium Environment appeared first on AdExchanger.

App Development Magazine
August 7, 2018
A guide to ad retargeting responsibly
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MarTech Advisor
August 7, 2018
Triton Digital Join Forces with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution
Triton Digital®, the global technology and services firm, announced today the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising