Solution leverages comScore cross-platform campaign measurement to enable marketers to pay only for impressions delivered in-demo LONDON & SAN FRANCISCO – RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it will offer United States-based clients guaranteed1 in-demo delivery of advanced TV campaigns.2 This unique offering provides clients with campaign-level audience measurement while accessing […]
Founded in 2001, Index Exchange is one of the oldest adtechs but it’s also one of the newest players to join the Australian market. An analysis of local publishers’ ads.txt files shows the ad exchange has been widely adopted, despite only entering the Australian market a little over a year
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Trying to convince brands to advertise in games used to feel like talking into the wind. But sentiment is starting to change in favor of games, said Alexandre Tan, VP of advertising and brand partnerships at French mobile game studio Gameloft, where he runs a division that functions like a media agency. Gameloft Advertising Solutions... Continue reading »
The post Gameloft Coaxes Brands Into Games With Promises Of A Premium Environment appeared first on AdExchanger.