MarTech Today
May 23, 2018
Telaria launches ‘first complete video ad platform’ for OTT
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV. The platform includes an ad server designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and a decisioning engine for guiding campaign decisions. This is the first entry into ad serving and analytics for the New York City-based Te[...]
AdExchanger
October 22, 2018
P&G Credits Marketing Efficiency For Strong Sales; Facebook Wrongly Blocks Some Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marketing Diet P&G’s marketing cuts haven’t caused the sky to fall. On the contrary, the CPG giant and world’s largest advertiser, which cut its marketing budget by 6% this year, saw net sales grow 4% to $16.7 billion in Q3, its strongest rate in... Continue reading »

The post P&G Credits Marketing Efficiency For Strong Sales; Facebook Wrongly Blocks Some Ads appeared first on AdExchanger.

Clearcode
October 22, 2018
How to Integrate a DSP with Ad Exchanges and SSPs

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

The post How to Integrate a DSP with Ad Exchanges and SSPs appeared first on Clearcode - Enterprise-grade Software Development.

MarTech Advisor
October 22, 2018
Thunder Experience Cloud Secures $6 Million Financing, Appoints Two Executives
Thunder’s platform helps advertisers create, personalize, optimize and measure ad experiences across channels. Investors have taken note of the company’s promise to enable people-based advertising.
AdExchanger
October 19, 2018
Gartner Magic Quadrant For Ad Tech: Marketers Want A Look Under The Hood

The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week. Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’s... Continue reading »

The post Gartner Magic Quadrant For Ad Tech: Marketers Want A Look Under The Hood appeared first on AdExchanger.

Clearcode
October 18, 2018
What is an supply-side platform (SSP) and how does it work?

When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is the bread and butter of digital media today.

The post What is an supply-side platform (SSP) and how does it work? appeared first on Clearcode - Enterprise-grade Software Development.