MarTech Today
May 23, 2018
Telaria launches ‘first complete video ad platform’ for OTT
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV. The platform includes an ad server designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization, diagnostics and a decisioning engine for guiding campaign decisions. This is the first entry into ad serving and analytics for the New York City-based Te[...]
Ad Tech Daily
January 17, 2019
Telaria Partners with Outside TV to Manage and Monetize Connected TV Inventory Programmatically

Outside TV’s connected TV app to be preloaded onto all Samsung Smart TVs, delivering impressive reach and scale for advertisers NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced a partnership with Outside TV, the leading video content provider in action and adventure sports. Following a distribution […]

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MarTech Today
January 16, 2019
Truth in Measurement launches to create standards for sharing ad measurement data
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and platform data? ‘Community gardens,’ instead of walled gardens. As with everything in digital advertising, a key factor in thi[...]
Clearcode
December 19, 2018
What is Programmatic Audio and How Does it Work?

In 1993, an innocuous, simple banner was displayed on Wired.com, teasing unsuspecting visitors to click on it. These were the meager beginnings of display advertising, and programmatic quickly arose to automate the growing demand for this emerging ad-delivery process.

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Which 50
December 19, 2018
Understanding the programmatic advertising ecosystem

In a generation digital marketing has evolved to become the primary way many brands run their campaigns all over the world. But none of it would be possible without the underlying technology infrastructure that has subsequently developed around programmatic advertising.  To practitioners the language of programmatic may well be second

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Ad Tech Daily
December 17, 2018
KURIER Digital Chooses ADvendio to Integrate Their Digital Ad Management Process

KURIER Digital, one of the largest premium media publishers in Austria, chose the Salesforce-powered order management system to streamline advertising sales, inventory, accounting, and billing of its online publications. ADvendio, a Salesforce-based advertising management software for publishers and media, announces that KURIER Digital has successfully integrated its application to consolidate their advertising operations from quotation […]

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