Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marketing Diet P&G’s marketing cuts haven’t caused the sky to fall. On the contrary, the CPG giant and world’s largest advertiser, which cut its marketing budget by 6% this year, saw net sales grow 4% to $16.7 billion in Q3, its strongest rate in... Continue reading »
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When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week. Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’s... Continue reading »
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When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is the bread and butter of digital media today.
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