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The Drum
November 3, 2017
Rubicon Project will drop buy-side fees as part of its ongoing transparency drive

Adtech outfit Rubicon Project has announced that it is to cut all buy-side fees as its recently installed leadership team aims to make good on its promise to be “the supermarket of programmatic.”

Topics
October 24, 2017
Google and Rubicon Project ink deal to bolster PMP demand via DBM

Google and Rubicon Project have penned a deal that will let advertisers access private marketplace (PMP) inventory available on the adtech outfit’s platform using DoubleClick Bid Manager (DBM).

Topics
October 11, 2017
OUT-OF-HOME ADS GO PROGRAMMATIC WITH NEW PACT

Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project's private marketplace.

DigiDay
October 5, 2017
Programmatic advertising is preparing for the first-price auction era

OpenX, Index Exchange and Rubicon Project are all testing first-price auctions as part of their auction dynamics.

The post Programmatic advertising is preparing for the first-price auction era appeared first on Digiday.

Which 50
October 4, 2017
Opensource header bidding organisation launches

AppNexus and Rubicon Project last month announced the creation and launch of Prebid.org an organisation dedicated to the development and promotion of open-source header bidding solutions. “A fragmented header bidding landscape poses a great risk to the industry,” said Michael Richardson, Product Line Manager, AppNexus and Chairman of Prebid.org. “Rather

The post Opensource header bidding organisation launches appeared first on Which-50.

Clearcode
July 25, 2017
The Problems, Fallouts, and Solutions
The issue of transparency in digital advertising is a complicated topic. In order to make it easier, we’ve covered the problems, fallouts, and solutions.