Adtech outfit Rubicon Project has announced that it is to cut all buy-side fees as its recently installed leadership team aims to make good on its promise to be “the supermarket of programmatic.”
Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third-party exchange […]
The post Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third-Party DSPs appeared first on Adotas.
Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has …
The post Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs appeared first on MarTechSeries.
Google and Rubicon Project have penned a deal that will let advertisers access private marketplace (PMP) inventory available on the adtech outfit’s platform using DoubleClick Bid Manager (DBM).
Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project's private marketplace.
OpenX, Index Exchange and Rubicon Project are all testing first-price auctions as part of their auction dynamics.
The post Programmatic advertising is preparing for the first-price auction era appeared first on Digiday.