Adtech outfit Rubicon Project has announced that it is to cut all buy-side fees as its recently installed leadership team aims to make good on its promise to be “the supermarket of programmatic.”
Google and Rubicon Project have penned a deal that will let advertisers access private marketplace (PMP) inventory available on the adtech outfit’s platform using DoubleClick Bid Manager (DBM).
Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project's private marketplace.
OpenX, Index Exchange and Rubicon Project are all testing first-price auctions as part of their auction dynamics.
The post Programmatic advertising is preparing for the first-price auction era appeared first on Digiday.
AppNexus and Rubicon Project last month announced the creation and launch of Prebid.org an organisation dedicated to the development and promotion of open-source header bidding solutions. “A fragmented header bidding landscape poses a great risk to the industry,” said Michael Richardson, Product Line Manager, AppNexus and Chairman of Prebid.org. “Rather