The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from... Continue reading »
The post Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them? appeared first on AdExchanger.
Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs... Continue reading »
The post IBM's Programmatic Pitch; The Uses Of Loyalty Data appeared first on AdExchanger.
"You take the guilt money, and then spend your time putting your life back together again."
The post ‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry appeared first on Digiday.
Facebook wants branded AR to strengthen content in the news feed.
The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.
Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.
The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.