Ad Tech Daily
November 21, 2017
PubMatic Q3 2017 Quarterly Mobile Index Report Shows Header Bidding Gaining Worldwide Adoption

Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. – PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced findings from its Q3 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that header bidding continued to thrive worldwide as more publishers […]

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Which 50
December 11, 2018
Mars and Marketing – What We Can Learn From NASA

Consider this set of objectives: Launch a 794-pound object up through the earth’s atmosphere, travel 300 million miles through space (yes, 300 million!) over the course of seven months, hit the thin atmosphere of a small, remote planet at precisely a 12 degree angle, survive entry temperatures of over 2,700

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DigiDay
December 11, 2018
Hulu turns on private marketplace as ad buyers see a recent abundance of supply

Hulu's PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory.

The post Hulu turns on private marketplace as ad buyers see a recent abundance of supply appeared first on Digiday.

DigiDay
December 11, 2018
The winners and losers of header bidding

As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.

The post The winners and losers of header bidding appeared first on Digiday.

DigiDay
December 11, 2018
BBC Earth uses audience data for greenlighting its original series

BBC Earth's latest digital original, "Big Questions," bases its commissions on search data.

The post BBC Earth uses audience data for greenlighting its original series appeared first on Digiday.

Fourth Source
December 11, 2018
AI and Machine Learning Bias
Digital marketers have relied on data to provide targeted advertising for many years, but with the rise in artificial intelligence (AI) systems and an increased focus on how businesses are using... Read full article on Fourth Source.