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Ad Tech Daily
November 21, 2017
PubMatic Q3 2017 Quarterly Mobile Index Report Shows Header Bidding Gaining Worldwide Adoption

Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. – PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced findings from its Q3 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that header bidding continued to thrive worldwide as more publishers […]

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MarTech Advisor
June 18, 2018
Mobile Games Provide a Brand-Safe Refuge for Advertisers
With today’s brand safety and data privacy scandals, social websites may no longer provide a safe and reliable advertising environment for brands. As a result, many advertisers are turning to mobile games writes, Austin Leonard, Vice President, Smaato
AdExchanger
June 18, 2018
AT&T's TV Inventory Infusion; AppNexus Battles Bots

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&TV With DirecTV, AT&T has had two minutes of ad space per hour to sell as its own inventory. Time Warner’s Turner cable channels, which include CNN, TNT and TBS, will give AT&T around 14 more minutes per hour, reports The Wall Street Journal.... Continue reading »

The post AT&T's TV Inventory Infusion; AppNexus Battles Bots appeared first on AdExchanger.

DigiDay
June 18, 2018
How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way.

The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday.

MarTech Advisor
June 18, 2018
Why the Radio Fever?
Mike Dougherty, CEO & Co-founder, Jelli discusses why radio advertising is experiencing a renaissance and why advertisers should capitalize on this growing medium
MarTech Advisor
June 18, 2018
Four Keys To Marketing Success in a Mobile-First World
It’s a mobile-first world, or so we are seemingly told every day. Certainly, the statistics back it up. Most of the world’s Internet traffic is now mobile. But while consumers are deep into the mobile adoption curve, many marketers are still playing catch-up. For companies to connect with today’s mobile-first consumers, they must keep these four principles in mind.