Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. – PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced findings from its Q3 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that header bidding continued to thrive worldwide as more publishers […]
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Consider this set of objectives: Launch a 794-pound object up through the earth’s atmosphere, travel 300 million miles through space (yes, 300 million!) over the course of seven months, hit the thin atmosphere of a small, remote planet at precisely a 12 degree angle, survive entry temperatures of over 2,700
Hulu's PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory.
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As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.
BBC Earth's latest digital original, "Big Questions," bases its commissions on search data.
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