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Ad Tech Daily
December 13, 2017
PubMatic Partners with White Ops to Fight Bot Fraud and Drive Higher Transparency in Video Inventory

The partnership will defend against fraudulent, non-human advertising impressions NEW YORK – White Ops announced its partnership with sell-side platform (SSP) PubMatic, to defend against fraudulent, non-human traffic impressions across PubMatic’s video and mobile inventory. Through this partnership, PubMatic has globally implemented White Ops’ pre-bid and post-bid solutions to provide ad fraud detection and prevention. “Bot fraud […]

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Which 50
January 16, 2018
Solving the Distributed Social Marketing Dilemma

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

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AdExchanger
January 16, 2018
IBM's Programmatic Pitch; The Uses Of Loyalty Data

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs... Continue reading »

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DigiDay
January 16, 2018
‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry

"You take the guilt money, and then spend your time putting your life back together again."

The post ‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry appeared first on Digiday.

DigiDay
January 16, 2018
Facebook is building a team to pitch its AR camera to UK advertisers

Facebook wants branded AR to strengthen content in the news feed.

The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.