October 5, 2017
Programmatic advertising is preparing for the first-price auction era

OpenX, Index Exchange and Rubicon Project are all testing first-price auctions as part of their auction dynamics.

The post Programmatic advertising is preparing for the first-price auction era appeared first on Digiday.

September 12, 2018
‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech

Two years since the ANA's scathing report that exposed ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech.

The post ‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech appeared first on Digiday.

September 12, 2018
Dmexco briefing: 4 themes that will dominate Dmexco

Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.

The post Dmexco briefing: 4 themes that will dominate Dmexco appeared first on Digiday.

September 11, 2018
When Did Flawed Data Become OK?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Mallazzo, director of marketing at Narrativ. The data that powers the bulk of programmatic ad spend can only identify if a user is male or female about 50% of... Continue reading »

The post When Did Flawed Data Become OK? appeared first on AdExchanger.

Nieman Lab
September 11, 2018
Did Serial’s Season 3 score the single biggest podcast sponsorship deal ever?
Welcome to Hot Pod, a newsletter about podcasts. This is issue 176, published September 11, 2018. One court, week by week. In case you missed it: Serial is coming back for its long-awaited third season later this month. Announced Wednesday, the news was well documented by mainstream outlets like Variety, The Hollywood Reporter, Elle, Cleveland...
Business Insider
September 11, 2018
What you need to know in advertising today

Snap's chief strategy chief Imran Khan is leaving, the company said Monday, becoming the latest executive to depart its top ranks.

And even though he leaves a big hole for founder and CEO Evan Spiegel to fill —advertising executives aren't particularly sorry to see Khan go.

Khan, 41, joined Snap in early 2015, with a mandate to expand its business and revenue and steer it toward an initial public offering.

But while he succeeded in charting the company's path to an IPO, insiders and outsiders apparently never saw him as an advertising guy.

To read more about how ad execs reacted to Khan's departure, click here.

Here's some CBS news post Moonves' resignation:

CBS reportedly dropped the ball on sexual misconduct allegations against Les Moonves because a bitter fight with its parent company led to years of mistrust. According a Wall Street Journal report published Monday night, Redstone asked members of CBS' board of directors about allegations against Moonves in January.

Meanwhile, CBS has a new interim CEO after Les Moonves' resignation, but an industry analyst says he'll be gone by the end of 2018. Chief operating officer, Joseph Ianniello, has taken over as interim CEO after Les Moonves left the company Sunday amid a series of new sexual-misconduct allegations.

In other news:

Facebook is looking to avoid YouTube's pitfalls by providing marketers a slew of tools to keep their ads away from less desirable content. Facebook is rolling out new brand-safety tools that will let advertisers see where their ads will appear before and after they run.

Facebook is losing its grip on users' attention. Compared to a year ago, time spent on the social network has fallen by almost 7%, according to an analysis of new Nielsen data.

Verizon sees 5G revolutionizing everything from surgery to education to transportation — so it's opening high-tech labs in 4 cities by end of year. In addition to the New York City lab launched in 2017, Verizon is adding labs in Palo Alto, California; Playa Vista, California; Waltham, Massachusetts; and Washington, DC.

Uber has hired Rebecca Messina as its first CMO. Messina most recently spent two and a half years as svp and global CMO at Beam Suntory and nearly 22 years at the Coca-Cola Company in numerous roles prior to that. 

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