Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does.
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.... Continue reading »
Direct-to-consumer companies like Bark are starting to look more like traditional marketers, hiring ad agencies as they embrace traditional ad channels.
The post Ad agencies see an uptick in business as direct-to-consumer brands expand beyond Facebook appeared first on Digiday.
MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. How Providence St. Joseph Health Is Moving Along On Its Data Transformation Journey A Healthcare Informatics Article At Seattle-based Providence St. Joseph Health (PSJH), […]
The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.