Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does.
Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had
Facebook wants branded AR to strengthen content in the news feed.
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Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.
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Agency execs think Facebook pressure will ultimately lead to health for both advertisers and Facebook.
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