Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does.
Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.
The post Dmexco briefing: 4 themes that will dominate Dmexco appeared first on Digiday.
GDPR fears have been replaced by GDPR gripes. As Dmexco kicks off in Cologne, Germany, here's Digiday's take on what's in and out this year.
The post The definitive Digiday guide to what’s in and out at Dmexco 2018 appeared first on Digiday.
The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »