Categories
December 4, 2017
Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does.

Which 50
January 16, 2018
Solving the Distributed Social Marketing Dilemma

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

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DigiDay
January 16, 2018
Facebook is building a team to pitch its AR camera to UK advertisers

Facebook wants branded AR to strengthen content in the news feed.

The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

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DigiDay
January 16, 2018
Advertisers see merits of the Facebook algorithm change

Agency execs think Facebook pressure will ultimately lead to health for both advertisers and Facebook.

The post Advertisers see merits of the Facebook algorithm change appeared first on Digiday.

MarTech Advisor
January 16, 2018
4 Data-Inspired Trends That Will Transform Sales & Marketing in 2018
With the New Year upon us, everyone is rushing to make their grand predictions. Of course, foreseeing exactly what will unfold in 2018 and beyond is harder than trying to guess the plot twists in the final season of A Game of Thrones. But if there’s one thing we can confidently say about what happens in the B2B realm this year it’s this: Data is coming.