Categories
December 4, 2017
Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does.

AdExchanger
June 22, 2018
The Comeback Of Context

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.... Continue reading »

The post The Comeback Of Context appeared first on AdExchanger.

DigiDay
June 22, 2018
Ad agencies see an uptick in business as direct-to-consumer brands expand beyond Facebook

Direct-to-consumer companies like Bark are starting to look more like traditional marketers, hiring ad agencies as they embrace traditional ad channels.

The post Ad agencies see an uptick in business as direct-to-consumer brands expand beyond Facebook appeared first on Digiday.

Tealium
June 22, 2018
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. How Providence St. Joseph Health Is Moving Along On Its Data Transformation Journey A Healthcare Informatics Article At Seattle-based Providence St. Joseph Health (PSJH), […]

The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.

MarTech Advisor
June 22, 2018
The Content Marketing Myth
We live in a digital landscape where content is everywhere. You are nothing online if you do not create content. Content in its myriad different forms is the currency that digital marketers use to engage, interact with and influence their customers. And yet, too many marketers have been consumed by the content marketing fever, without realizing that content in itself is simply not enough writes, Dale Lovell, Chief Digital Officer, ADYOULIKE
MarTech Advisor
June 22, 2018
7 Fundamentals of Mobile Programmatic Advertising
The domain of mobile programmatic ad is ever growing in a dynamic pace - the evolving marketing technologies and innovations in terms of CX and ROI are further shaping its future and advancements. Read on to know the elements that are driving mobile programmatic advertising.