Ad Tech Daily
November 7, 2017
OpenX Takes Top Spot as Premium Publishers’ Leading Global Independent Ads.txt Partner

Survey of comScore 1000 publishers identifies OpenX as #1 independent ads.txt preferred partner London –  OpenX, the world’s leading independent advertising technology provider, announced the results of a global audit of comScore 1000 publishers’ implementation of the IAB’s ads.txt (Authorised Digital Sellers) initiative. The audit conducted through October 2017 found that more premium publishers had […]

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DigiDay
December 11, 2018
The winners and losers of header bidding

As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.

The post The winners and losers of header bidding appeared first on Digiday.

Beet.TV
December 11, 2018
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
SAN JUAN, Puerto Rico—For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options. In this interview at Beet Retreat 2018, Arrix talks about the partnership between Sling TV and audience measurement provider Comscore and the [...]
Ad Tech Daily
December 11, 2018
RhythmOne Partners with Placed to Quantify Impact of Digital and Linear TV Ads on In-Store Visits

Placed Attribution for TV Integrated with RhythmOne’s Programmatic Platform Provides Brands with Visit and Reach Insights LONDON & SAN FRANCISCO — RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it has partnered with Placed – one of the leaders in location-driven insights and ad intelligence – to offer its clients access […]

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MarTech Advisor
December 10, 2018
How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding
Social media marketing is growing by leaps and bounds, what with Artificial Intelligence taking center stage. As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer experience, writes Pritha Bose, Marketing Content Specialist, Aritic.
AdExchanger
December 10, 2018
The Pain And Promise Of Identity In Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »

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