Survey of comScore 1000 publishers identifies OpenX as #1 independent ads.txt preferred partner London – OpenX, the world’s leading independent advertising technology provider, announced the results of a global audit of comScore 1000 publishers’ implementation of the IAB’s ads.txt (Authorised Digital Sellers) initiative. The audit conducted through October 2017 found that more premium publishers had […]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.
The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday.
"YouTube understands the journey doesn’t need to end on YouTube. We appreciate that important factor.”
The post The Financial Times uses YouTube to boost subscriptions appeared first on Digiday.
Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report.
The post Turner creates London ad division for international properties appeared first on Digiday.
“The genie isn’t going back in the bottle. The industry is rightly furious.”
The post Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future appeared first on Digiday.
"You can’t crap on about transparency unless you do something about it."
The post Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house appeared first on Digiday.