Survey of comScore 1000 publishers identifies OpenX as #1 independent ads.txt preferred partner London – OpenX, the world’s leading independent advertising technology provider, announced the results of a global audit of comScore 1000 publishers’ implementation of the IAB’s ads.txt (Authorised Digital Sellers) initiative. The audit conducted through October 2017 found that more premium publishers had […]
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As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.
Placed Attribution for TV Integrated with RhythmOne’s Programmatic Platform Provides Brands with Visit and Reach Insights LONDON & SAN FRANCISCO — RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it has partnered with Placed – one of the leaders in location-driven insights and ad intelligence – to offer its clients access […]
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »
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