Paul Ryan, mobile veteran and architect of web’s first high scale auction-based market, named CTO LOS ANGELES – OpenX, the global leader in quality programmatic advertising, announced that it has appointed Paul Ryan as Chief Technology Officer. Paul will oversee the growing technical teams at OpenX to foster the development of new, innovative programmatic technology. […]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.
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"YouTube understands the journey doesn’t need to end on YouTube. We appreciate that important factor.”
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report.
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“The genie isn’t going back in the bottle. The industry is rightly furious.”
The post Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future appeared first on Digiday.
"You can’t crap on about transparency unless you do something about it."
The post Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house appeared first on Digiday.