OpenX retains top spot as the #1 independent exchange listed on comScore 1000 ads.txt files LOS ANGELES & NEW YORK – OpenX, the world’s leading independent advertising technology provider, today announced the results of an audit of the nation’s top 1000 publishers, revealing that a majority have now adopted ads.txt, a method for denoting who […]

The post OpenX Report Finds Ads.txt Adoption Accelerating with Majority of ComScore 1000 Now On Board; Company Announces New Ads.txt Policy Banning All Unauthorized Resellers appeared first on Ad Tech Daily.

Marketing automation boosts ROI for both sales and marketing, but it’s hard to get both teams to start using the technology. Use these expert strategies to help your sales and marketing teams adopt marketing automation, says Ilana Plumer, Senior Director of Marketing, RelationEdge

Competitive pressures have never been greater in Agency land. The imperative to keep up and suit up on technology is real — as is the consideration of whether to outsource or invest and build expertise within an agency’s own platform. OpenSlate President Brian Quinn shares his point of view on how agencies can find their stride and compete in this tech-driven era.

Marketers are strategizing now about how to reach the unborn.

The post Forget millennials, Gen Alpha is here (mostly) appeared first on Digiday.

AI has been a huge part of both digital marketing and digital advertising in the past few years. This is how it has brought the two seemingly different worlds together.

Welcome to Hot Pod, a newsletter about podcasts. This is issue 182, published October 23, 2018. Those wacky charts, week three. Buckle your seatbelts: We’re stretching this story out to another week. As the discourse around click farms and Apple chart manipulation continued to swell last week, a producer named John Perotti was contacted over...