OpenX retains top spot as the #1 independent exchange listed on comScore 1000 ads.txt files LOS ANGELES & NEW YORK – OpenX, the world’s leading independent advertising technology provider, today announced the results of an audit of the nation’s top 1000 publishers, revealing that a majority have now adopted ads.txt, a method for denoting who […]
The post OpenX Report Finds Ads.txt Adoption Accelerating with Majority of ComScore 1000 Now On Board; Company Announces New Ads.txt Policy Banning All Unauthorized Resellers appeared first on Ad Tech Daily.
At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking.
The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday.
Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading →
The post The Business Story Argument: A Working Framework to Pressure Test Your Story appeared first on Content Marketing Institute.
LONDON & NEW YORK: PowerLinks (www.powerlinks.com) announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks management. PowerLinks is a software platform which automates the buying and selling of personally relevant and user-friendly “native” advertising. PowerLinks is emerging as a leader […]
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading →
The post Instagram Marketing: 4 Features You Should Be Using [Examples] appeared first on Content Marketing Institute.