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MediaPost
November 29, 2017
OpenX Claims Mobile Dominance, Optimizes Mobile Video Trading Next
Programmatic market maker OpenX this morning released a rare update on its mobile marketplace development, claiming it now ranks as one of the world's dominant programmatic mobile media-buying marketplaces. Not surprisingly, the company released growth statistics that help explain why it is leapfrogging other industry players. During the first half of 2017, OpenX's mobile marketplace expanded more than 150%.
AdExchanger
January 16, 2018
The Hidden Dangers Of Supply-Path Optimization

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The latest ad tech buzzword is supply-path optimization, and conveniently it comes with a tidy acronym – SPO – to save us all typing time.... Continue reading »

The post The Hidden Dangers Of Supply-Path Optimization appeared first on AdExchanger.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.

Ad Tech Daily
January 16, 2018
Sharethrough Bolsters Leadership Team, Adds Veteran Media Executive Dina Roman as Chief Revenue Officer

Former IDG, Scripps, Adap.TV executive will lead Sharethrough’s global sales team, joining the industry leading native ad company amid continued strong programmatic growth LONDON — Sharethrough, the industry’s largest native ad exchange for the open web, announced the addition of Dina Roman as its new Chief Revenue Officer (CRO), a veteran media executive with two […]

The post Sharethrough Bolsters Leadership Team, Adds Veteran Media Executive Dina Roman as Chief Revenue Officer appeared first on Ad Tech Daily.

Marketing Technology Insights
January 16, 2018
Impact Radius Appoints MarTech Veteran Scott Brazina as Company’s First CMO

To Further Accelerate Regional Growth, Company also Announces Appointment of Adam Furness as New Managing Director of APAC Impact Radius, …

The post Impact Radius Appoints MarTech Veteran Scott Brazina as Company’s First CMO appeared first on MarTechSeries.

Marketing Technology Insights
January 16, 2018
Interview with Nick Peart, Chief Marketing Officer, Cloud IQ