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MediaPost
November 29, 2017
OpenX Claims Mobile Dominance, Optimizes Mobile Video Trading Next
Programmatic market maker OpenX this morning released a rare update on its mobile marketplace development, claiming it now ranks as one of the world's dominant programmatic mobile media-buying marketplaces. Not surprisingly, the company released growth statistics that help explain why it is leapfrogging other industry players. During the first half of 2017, OpenX's mobile marketplace expanded more than 150%.
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AdExchanger
June 22, 2018
The Comeback Of Context

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.... Continue reading »

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Tealium
June 22, 2018
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. How Providence St. Joseph Health Is Moving Along On Its Data Transformation Journey A Healthcare Informatics Article At Seattle-based Providence St. Joseph Health (PSJH), […]

The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.

MarTech Advisor
June 22, 2018
7 Fundamentals of Mobile Programmatic Advertising
The domain of mobile programmatic ad is ever growing in a dynamic pace - the evolving marketing technologies and innovations in terms of CX and ROI are further shaping its future and advancements. Read on to know the elements that are driving mobile programmatic advertising.
Ad Tech Daily
June 22, 2018
The AppNexus Marketplace Launches Guaranteed Views

— New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet– New York – AppNexus, the world’s leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers […]

The post The AppNexus Marketplace Launches Guaranteed Views appeared first on Ad Tech Daily.

Adotas
June 22, 2018
Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI’s, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released today by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per […]

The post Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study appeared first on Adotas.