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MarTech Today
January 18, 2018
OpenX announces full GDPR compliance ahead of May deadline
With the deadline for the General Data Protection Regulation (GDPR) fast approaching, companies are finalizing their plans for compliance. Today, advertising exchange OpenX announced that it is in full compliance with the regulation in terms of publisher obligations. "At OpenX, we believe that GDPR is the single most important regulation in digital advertising ever," said Doug McPherson, chief administrative officer and general counsel at OpenX. "Contrary to what some companies think, it?[...]
Business Insider
May 24, 2018
What you need to know in advertising today

Publicis, one of the four global ad agency holding groups, today launched its ambitious artificial intelligence platform Marcel in partnership with Microsoft.

The ad group will be hoping Marcel can knit together the diverse talent across its agencies, as the wider industry undergoes a major shift.

Marcel is named after Publicis Groupe's founder, Marcel Bleustein Blanche. It's a company-wide AI assistant that is designed to help agency employees connect with one another.

To read more about Marcel, click here.

In other news: 

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players. Target and Walmart could benefit because while advertisers plan to keep spending on digital media, they're likely to turn to companies that have direct data relationships with consumers.

MoviePass said a $300 million lifeline could sustain it for over a year, but that money could slip through its fingers. Experts say the financial instrument described by MoviePass CEO Mitch Lowe is not what is generally considered to be an equity line of credit and is subject to the whims of the public market.

Confessions of a Facebook parking valet. Business Insider spoke to some, to hear what it's like working on the front lines at one of the world's biggest companies.

Obama explains why he signed a deal with Netflix and how he thinks it will help solve our political divide. He spoke publicly about his deal with Netflix at a tech conference on Wednesday.

Facebook is taking a page from Amazon, Walmart, and Ikea. It is launching a new home-services feature for Marketplace, which looks a lot like other existing services that offer vetted professionals for hire, like Angie's List and Amazon Home Services.

In a Twitter rant, Elon Musk vowed to create a news credibility rating site called 'Pravda' — here's how that's connected to Russia. Pravda is the name of a Russian newspaper that served as the official newspaper of the Communist Party of the Soviet Union.

Join the conversation about this story »

NOW WATCH: Ally Financial CMO says that too much data hurts a brand — and is dangerous for the industry in the long-term

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CIO
May 24, 2018
IDG Contributor Network: Does your startup really need a CMO?

Hiring the right people for your startup is necessary to bring your dream to life. But hiring at the right time is equally important. Do you need a CMO now? Or is that overkill - both budget and skills wise. The answer depends on two things - what stage of the product lifecycle you are in and how much marketing expertise your current team has.  

Can you handle it?

Some common reasons startups feel the need to hire a CMO:

To attract your first round of clients/users To create a buzz around your product To reach untapped markets To facilitate hockey stick growth To accelerate growth To satisfy investor demands What stage of product life are you in?

There are typically four stages that every product (and therefore startup) goes through on its metamorphosis from a startup to a full-fledged tech company: Test, Launch, Growth, and Tech Company. Your marketing needs will change in each stage, as will your responsibilities as CEO. Determining which stage you are in and your immediate needs will help you establish whether you need a CMO.

To read this article in full, please click here

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TechCrunch
May 23, 2018
Google and Coursera launch a new machine learning specialization
Over the last few years, Google and Coursera have regularly teamed up to launch a number of online courses for developers and IT pros. Among those was the Machine Learning Crash course, which provides developers with an introduction to machine learning. Now, building on that, the two companies are launching a machine learning specialization on […]
Ad Tech Daily
May 23, 2018
PulsePoint Launches the First Centralized Data Activation and Measurement Technology Built Specifically for Health

Genome by PulsePoint™ Organizes Digital, Clinical And Real-world Data to Drive Marketing Impact NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the launch of Genome by PulsePoint™, the most comprehensive integrated health data solution in the market. Genome unifies clinical and real-world data from best-in-class data vendors to create a unique […]

The post PulsePoint Launches the First Centralized Data Activation and Measurement Technology Built Specifically for Health appeared first on Ad Tech Daily.

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AdAge
May 23, 2018
Translation's Steve Stoute speaks about social activism as the 'core element' of impact-driven marketing

The Ad Council's Lisa Sherman discusses social activism, impact, and a new breast cancer risk education campaign with Translation's CEO Steve Stoute.

It's heartening to see how many brands are focusing on purpose and making social activism central to their work. At Translation, you truly are cultural catalysts. What are some of the things you've done internally and externally that you're most proud of?

Our team at Translation is focused on social activism, both as a core element of our culture and as a pillar of our work. As one example, in 2017, we partnered with Chance the Rapper and his team at SocialWorks to fuel their grassroots movement of changing the future of public schools. We facilitated a partnership with Google.org to match Chance's $1 million donation to Chicago Public Schools to help offset a severe budget deficit as well as initiate modular programming that will promote computer science education in schools across the district for years to come.

Continue reading at AdAge.com

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