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MarTech Today
January 18, 2018
OpenX announces full GDPR compliance ahead of May deadline
With the deadline for the General Data Protection Regulation (GDPR) fast approaching, companies are finalizing their plans for compliance. Today, advertising exchange OpenX announced that it is in full compliance with the regulation in terms of publisher obligations. "At OpenX, we believe that GDPR is the single most important regulation in digital advertising ever," said Doug McPherson, chief administrative officer and general counsel at OpenX. "Contrary to what some companies think, it?[...]
App Development Magazine
February 23, 2018
Chartboost Creative Studio launches
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DigiDay
February 23, 2018
Digiday Research: How Japanese publishers are approaching programmatic

At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking.

The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday.

Content Marketing Institute
February 23, 2018
The Business Story Argument: A Working Framework to Pressure Test Your Story

Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading →

The post The Business Story Argument: A Working Framework to Pressure Test Your Story appeared first on Content Marketing Institute.

Ad Tech Daily
February 22, 2018
PowerLinks Raises $6.1m Series A to Automate Relevant Native Advertising; Appoints Industry Veteran Chairman and CFO

LONDON & NEW YORK: PowerLinks (www.powerlinks.com) announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks management. PowerLinks is a software platform which automates the buying and selling of personally relevant and user-friendly “native” advertising.  PowerLinks is emerging as a leader […]

The post PowerLinks Raises $6.1m Series A to Automate Relevant Native Advertising; Appoints Industry Veteran Chairman and CFO appeared first on Ad Tech Daily.

Content Marketing Institute
February 21, 2018
Instagram Marketing: 4 Features You Should Be Using [Examples]

It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading →

The post Instagram Marketing: 4 Features You Should Be Using [Examples] appeared first on Content Marketing Institute.