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Ad Tech Daily
October 11, 2017
OpenX Announces Acquisition of Two Technology Companies to Provide Advanced Audience and Inventory Quality Protections for Publishers Globally

Company announces it has completed the acquisition of Mezzobit and PubNation LOS ANGELES – OpenX, the global leader in quality programmatic advertising, announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. The acquisitions further OpenX’s commitment to empowering publishers with total quality control over their business with the ability […]

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AdExchanger
January 16, 2018
The Hidden Dangers Of Supply-Path Optimization

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The latest ad tech buzzword is supply-path optimization, and conveniently it comes with a tidy acronym – SPO – to save us all typing time.... Continue reading »

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DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.

Ad Tech Daily
January 16, 2018
Sharethrough Bolsters Leadership Team, Adds Veteran Media Executive Dina Roman as Chief Revenue Officer

Former IDG, Scripps, Adap.TV executive will lead Sharethrough’s global sales team, joining the industry leading native ad company amid continued strong programmatic growth LONDON — Sharethrough, the industry’s largest native ad exchange for the open web, announced the addition of Dina Roman as its new Chief Revenue Officer (CRO), a veteran media executive with two […]

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Marketing Technology Insights
January 16, 2018
Impact Radius Appoints MarTech Veteran Scott Brazina as Company’s First CMO

To Further Accelerate Regional Growth, Company also Announces Appointment of Adam Furness as New Managing Director of APAC Impact Radius, …

The post Impact Radius Appoints MarTech Veteran Scott Brazina as Company’s First CMO appeared first on MarTechSeries.

Marketing Technology Insights
January 16, 2018
Interview with Nick Peart, Chief Marketing Officer, Cloud IQ