AppNexus and Rubicon Project last month announced the creation and launch of Prebid.org an organisation dedicated to the development and promotion of open-source header bidding solutions. “A fragmented header bidding landscape poses a great risk to the industry,” said Michael Richardson, Product Line Manager, AppNexus and Chairman of Prebid.org. “Rather
Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.
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"YouTube understands the journey doesn’t need to end on YouTube. We appreciate that important factor.”
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report.
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“The genie isn’t going back in the bottle. The industry is rightly furious.”
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"You can’t crap on about transparency unless you do something about it."
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