Which 50
February 13, 2018
Nine announces new programmatic partner and overhauls insights reporting

Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage

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Network World
October 23, 2018
Using nmap on your home network

Nmap, the "network mapper" has long been used on corporate networks to collect information on desktop systems and servers. The tool provides information on the systems and services that are running (i.e., open ports). It can also help to identify rogue systems and vulnerabilities. Nmap makes it easy to detect changes as well as new systems on the network. Typical uses include:

host discovery -- probing by IP address and providing information on the systems that respond port scanning -- identifying services that are available for use version detection -- identifying applications and their versions OS detection -- determining the operating system along with some hardware characteristics

Sysadmins have been installing nmap on Linux for more than 20 years. Originally released in 1997, nmap has since that time become available for Windows and other Unix variants as well. In fact, it's considered a standard security tool and is a free and open source security scanner. It's typically used in corporate settings for collecting information on systems and doing security analysis.

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Network World
October 23, 2018
Is the IoT in space about to take off?

Space may not be the final frontier for the Internet of Things, but evidence is mounting that it could be the technology’s next golden opportunity. While we’re still a ways away from the IoT in space becoming a commercially viable mainstream technology, a variety of companies are pushing the envelope in two significant ways.

First, companies are working to realize the promise of satellite-powered networks that would bring the Internet of Things everywhere on earth. Second, vendors — and NASA — are exploring actual IoT applications and use cases beyond Earth’s atmosphere, in satellites and rockets.

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October 23, 2018
Here’s How The Industry Is Addressing Podcasting’s Biggest Challenges

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tutuwa Ahwoi, ad operations manager at National Public Media. The podcast industry faces a glut of obstacles: fragmentation in listening, a lack of discovery and insufficient measurement, to name a few. It’s... Continue reading »

The post Here’s How The Industry Is Addressing Podcasting’s Biggest Challenges appeared first on AdExchanger.

October 23, 2018
Broadcasters Zig, Viacom Zags; Uninstall Retargeting Is A Thing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em While Disney and WarnerMedia challenge Netflix head-on, Viacom is going the partner route. The network is relaunching MTV’s “The Real World” on Facebook Watch, for example, and running sequels as Netflix originals. Viacom’s Paramount Pictures will partner with streaming... Continue reading »

The post Broadcasters Zig, Viacom Zags; Uninstall Retargeting Is A Thing appeared first on AdExchanger.

Business Insider
October 23, 2018
Walmart is offering free 2-day shipping on 'millions more' items — and it reveals a key advantage over Amazon (WMT)

Walmart has partnered with "hundreds" of its third-party marketplace sellers to offer free two-day shipping on "millions more" items on Walmart.com. The shipping offer applies to orders over $35. These items join a selection of items that Walmart sells directly to customers, which also have free two-day shipping for orders over $35. Walmart is also simplifying the returns process for items sold by these sellers.

Walmart is beefing up its online offerings with a little help from its friends.

The company announced on Tuesday that it has partnered with "hundreds" of its top sellers on Walmart.com's third-party marketplace to offer free two-day shipping.

That will result in "millions more" items on Walmart.com being eligible for the perk, which is available on eligible orders over $35, according to the company. The free tw0-day shipping eligibility for these items will start rolling out in November.

As long as a product is marked eligible for free two-day shipping, it doesn't matter who is selling it — customers still get the perk. For example, if a customer has two items in a cart that equal $35, as long as they're both eligible for two-day shipping, it doesn't matter whether the order is coming from a seller or directly from Walmart.

Walmart has also improved the return policy for these select sellers. Starting soon, Walmart will simplify returns, allowing customers to print return slips from its website to attach to boxes and send back to sellers.

Starting in mid-November, Walmart will also send the package on behalf of customers if they bring it to any of Walmart's stores in the United States. All they have to do is bring it to the Services desk fully packaged for return.

In both cases, return fees will vary depending on the items and the seller.

Adding more functionality to Walmart's third-party marketplace enables a more seamless shopping experience for customers to shop and not worry about where each item is being shipped from. 

It mirrors Amazon's Fulfillment by Amazon and Prime Onsite initatives, which ships sellers packages and certifies third-party warehouses to ship Prime packages, respectively. 

Walmart's new program doesn't take the shipping in-house, but it does offer something that Amazon's online-only operation can't match: a network of 4,700 stores that can serve as a dropoff point. 

SEE ALSO: 12 devices and services that could help you ditch Amazon completely

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