Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Brian Lee, director of programmatic strategy at Cadreon. I’m a digital guy and I will be the first to admit that TV is very powerful and should be the foundation of the marketing plan... Continue reading »
Eighty-four percent of media buyers said they were interested in pursuing more programmatic deals with publishers.
The post Digiday Research: Media buyers crave more programmatic direct deals with publishers appeared first on Digiday.
If you're looking to take your career to the next level, it might be time to bet on cloud computing. Startups in the cloud market are garnering massive funding and massive interest.
That's not surprising. Cloud computing is expected to become a $300 billion market by 2021, according to analyst firm Gartner.
The cloud computing market consolidates around Amazon Web Services, Microsoft Azure and Google Cloud. Over the last three years, job postings with key words on cloud have skyrocketed, and employer interest for "cloud engineers" has risen 31%, according to Indeed.
A growing number of startups are creating tech that helps companies better use the cloud.
We looked at a variety of factors when selecting this list including the experience of leaders and founders, the reputations of investors and the amount of funding raised along with valuations, based on data from online finance database Pitchbook, keeper of such records.
Here are 8 cloud computing startups to bet your career on in 2019:Zapier: Getting all your web apps to work together
Valuation: UnknownTotal raised to date: $1.3 millionYear founded: 2011HQ: Sunnyvale, CA
What it does: Zapier connects Web apps together to automate tasks such as automatically copying Gmail attachments into Dropbox and alerting you in Slack.
Why it's hot: This seven-year-old company has raised a total of $2.56 million. This year it revealed it has achieved a $35 million annualized revenue run rate. Oh, and by the way, at Zapier, you can work in pajamas from the comfort of your bedroom, if you really wanted to. This all-remote company even started a delocation package of $10,000 to move away from the pricey San Francisco Bay Area.Fastly: Making websites and apps faster
Valuation: $925 millionTotal raised to date: $220.04 millionYear founded: 2011HQ: San Francisco
What it does: Fastly calls itself an "edge cloud platform." It helps large websites work faster by moving data and apps closer to their users.
Why it's hot: Fastly has come on strong in this well-established market (also known as a Content Delivery Network) and already powers sites such as Airbnb, GitHub, Alaska Airlines, Pinterest, Vimeo, The Guardian, and The New York Times.
It reportedly broke the $100 million revenue mark in 2017 and this year raised funding that included backing by the investment arm of telecom giant Deutsche Telekom.Cohesity: a storage startup with a veteran founder
Valuation: $1.1 billionTotal raised to date: $411 millionYear founded: 2013HQ: San Jose, CA
What it does: Cohesity helps make storage back-ups less expensive, easier to manage, and easier to sift through for big data projects.
Why it's hot: Cohesity is the second act for its founder Mohit Aron, who had previously co-founded Nutanix. And its been growing like mad, so much so that in 2018, Cohesity landed a massive $250 million round of investment from Softbank's Vision Fund. It was only the second enterprise company to be backed by the massive fund.See the rest of the story at Business Insider
WeWork, the coworking company said to be valued at $47 billion, has been renting space in buildings partially owned by its CEO Adam Neumann, according to a Wall Street Journal report on Wednesday — an arrangement that's netted the executive millions of dollars.
Multiple WeWork investors told The Journal that the arrangement was concerning to them, as the situation creates a potential conflict of interest for Neumann. For example, if those buildings were to raise WeWork's rent, Neumann could personally profit. WeWork's business model involves leasing large amounts of office space, and then subleasing smaller chunks of that space out to individuals, startups, and smaller groups.
In a document for prospective investors last year, the company disclosed that it paid $12 million in rent between 2016 and 2017 to buildings "partially owned by officers" of WeWork, and said it will pay more than $110 million over the lifetime of those leases, according to the report.
Neumann has a 50% stake in an 11-story New York City building where WeWork operates a coworking space, according to the report. The Journal also reported that Neumann is the "main investor" in a group that buys multiple properties in San Jose, California, some of which are leasing space to WeWork.
A spokesperson for WeWork told Business Insider that Neumann has a stake in only four properties from which the company operates, out of its network of 400 coworking spaces globally. Furthermore, the company said everything has been disclosed to investors and approved by the board, adding that it hasn't heard complaints."WeWork has a review process in place for related party transactions. Those transactions are reviewed and approved by the board, and they are disclosed to investors," the spokesperson said.
Of note, however, is that, in a 2014 fundraising deal, Neumann was awarded enough equity in the company to exert voting control over its board of directors. While WeWork's board mainly consists of independent directors, Neumann's vote is enough to make or break any proposal.
Read the full Wall Street Journal report here.
Earlier this month, the coworking company announced it would be rebranding from WeWork to The We Company, which it said would better reflect company's ambitions of moving beyond providing office space and pushing further into markets such as education or residential living.
The day before the rebranding was announced, WeWork lost out on a $16 billion investment from the Japanese tech company Softbank, which decided to downsize its investment to $2 billion.
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5G is very nearly here, and these lightning-fast networks will change how telecommunications shapes business and offer new and transformative possibilities in the IoT space.
As 5G networks become a reality in 2019 and 2020, the new standard will further increase the appeal of cellular solutions in the areas where it's available. And, as 5G-supported hardware rolls out, companies can use the network to support their IoT business.
But the excitement around 5G doesn't mean it should be selected above all other options whenever available. In fact, in some cases, it's not even the best among cellular solutions. Companies that use IoT devices and providers of IoT-based services and solutions need to be discerning in their determinations of where 5G will help and where it won't.
In The 5G and The IoT Report, Business Insider Intelligence will examine how the introduction of 5G is poised to transform portions of the IoT ecosystem. First, we look at the 5G standard broadly, identifying its strengths and weaknesses in comparison with existing standards, as well as laying out the timeline for rollout and expectations within the wireless industry. Next, we look at the new practices that 5G will enable in the IoT, focusing specifically on the capacity for high-bandwidth remote analytics, as well as the ability to use remote processing centers for mission-critical services. Finally, we examine areas where 5G will leave gaps and how companies will need to cope with the standards’ early limitations.
The companies mentioned in this report are: AT&T, Ericsson, FairCom, InterDigital, Motorola, Nvidia, Qualcomm, Quectel, Sierra Wireless, Telstra, Verizon, and ZTE.
Here are some key takeaways from the report:Where available, 5G will enable exciting new IoT use cases, like real-time remote analytics and the remote execution of mission-critical services. While 5G will offer a variety of useful new capabilities for companies that provide and use IoT solutions, there will be areas where it won't be useful within the IoT — at least not immediately. Companies offering IoT solutions need to look at 5G as a tool in their arsenal; the thing they need to figure out is when they can build solutions that amplify its strengths, mitigate its weaknesses, and when turn to alternatives if they can't adequately do either.
In full, the report:Provides an overview of the key differences between 5G networks and today's alternatives. Highlights the ways that 5G will enable new practices in the IoT. Presents some of the expectations for 5G from companies that will bring the standard to the world. To get this report, subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to: This report and more than 275 other expertly researched reports Access to all future reports and daily newsletters Forecasts of new and emerging technologies in your industry And more! Learn More
SEE ALSO: IoT Market Report