MediaMath CMO Joanna O’Connell will depart the company at the end of the month and return to Forrester, where she was a principal analyst for interactive marketing for three years. Prior to MediaMath, O’Connell was an AdExchanger research analyst and held several ad tech roles at VivaKi and Razorfish in her 15-plus years in digital... Continue reading »
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating... Continue reading »
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Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.
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GDPR fears have been replaced by GDPR gripes. As Dmexco kicks off in Cologne, Germany, here's Digiday's take on what's in and out this year.
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The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »