MediaMath CMO Joanna O’Connell will depart the company at the end of the month and return to Forrester, where she was a principal analyst for interactive marketing for three years. Prior to MediaMath, O’Connell was an AdExchanger research analyst and held several ad tech roles at VivaKi and Razorfish in her 15-plus years in digital... Continue reading »
The post MediaMath CMO Joanna O’Connell Exits, Returns To Forrester appeared first on AdExchanger.
Consider this set of objectives: Launch a 794-pound object up through the earth’s atmosphere, travel 300 million miles through space (yes, 300 million!) over the course of seven months, hit the thin atmosphere of a small, remote planet at precisely a 12 degree angle, survive entry temperatures of over 2,700
Hulu's PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory.
The post Hulu turns on private marketplace as ad buyers see a recent abundance of supply appeared first on Digiday.
As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.
BBC Earth's latest digital original, "Big Questions," bases its commissions on search data.
The post BBC Earth uses audience data for greenlighting its original series appeared first on Digiday.