Industry Index
October 17, 2017
Industry Index Round Table: 'Influencer Marketing Is a Media Product'

"Let’s not kid ourselves, we are making better ads."

AdExchanger
October 23, 2018
How Advertisers Are Using Twitch To Reach People Who Hate Ads

If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users,... Continue reading »

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MarTech Zone
October 19, 2018
How to Improve Customer Loyalty with Digital Marketing

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s fun to continually find new channels and audiences to sell to, it’s far less expensive to retain one. However, retention

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InformationWeek
October 18, 2018
The Coming Wave of Regulation over Facial Recognition
More applications utilizing facial recognition are inevitable in the public and private sectors, and those will generate plenty of new rules and regulations.
AdExchanger
October 15, 2018
Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.... Continue reading »

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Morning Consult
October 15, 2018
Brands Love to Keep Up With the Kardashians. The General Public Doesn’t.