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The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading →
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad... Continue reading »
The post Why CPGs Beating Up On Influencers Is Great For Influencer Marketing appeared first on AdExchanger.
The digital video industry’s annual gathering is no longer solely a YouTube affair. Facebook, Twitter, Snapchat and Twitch are encroaching on its turf.
The post ‘Biggest VidCon ever’: YouTube, rival platforms step up their creator overtures at annual event appeared first on Digiday.
“What I want us to do is give our sellers a voice, rather than influencers who happen to have a following that we use and pay for a post."
The post In Cannes, a marketer backlash to influencers is growing appeared first on Digiday.