"Let’s not kid ourselves, we are making better ads."
If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users,... Continue reading »
The post How Advertisers Are Using Twitch To Reach People Who Hate Ads appeared first on AdExchanger.
You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works – it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s fun to continually find new channels and audiences to sell to, it’s far less expensive to retain one. However, retention
The post How to Improve Customer Loyalty with Digital Marketing appeared first on MarTech.
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.... Continue reading »
The post Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand appeared first on AdExchanger.
The post Brands Love to Keep Up With the Kardashians. The General Public Doesn’t. appeared first on Morning Consult.