Categories
Industry Index
October 17, 2017
Industry Index Round Table: 'Influencer Marketing Is a Media Product'

"Let’s not kid ourselves, we are making better ads."

Fourth Source
June 22, 2018
Influencers democratising impact on fashion
Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The... Read full article on Fourth Source.
Content Marketing Institute
June 22, 2018
How to Take Your Travel Content on a Better Trip

The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading →

The post How to Take Your Travel Content on a Better Trip appeared first on Content Marketing Institute.

AdExchanger
June 21, 2018
Why CPGs Beating Up On Influencers Is Great For Influencer Marketing

Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad... Continue reading »

The post Why CPGs Beating Up On Influencers Is Great For Influencer Marketing appeared first on AdExchanger.

DigiDay
June 21, 2018
‘Biggest VidCon ever’: YouTube, rival platforms step up their creator overtures at annual event

The digital video industry’s annual gathering is no longer solely a YouTube affair. Facebook, Twitter, Snapchat and Twitch are encroaching on its turf.

The post ‘Biggest VidCon ever’: YouTube, rival platforms step up their creator overtures at annual event appeared first on Digiday.

DigiDay
June 20, 2018
In Cannes, a marketer backlash to influencers is growing

“What I want us to do is give our sellers a voice, rather than influencers who happen to have a following that we use and pay for a post."

The post In Cannes, a marketer backlash to influencers is growing appeared first on Digiday.