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Industry Index
October 17, 2017
Industry Index Round Table: 'Influencer Marketing Is a Media Product'

"Let’s not kid ourselves, we are making better ads."

Pocket Gamer
August 13, 2018
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
While PocketGamer.biz focuses on the world of mobile gaming, it's always a good idea to keep an eye on the trends, controversies and opportunities of other sectors. To that end, each week we round up the hottest stories as selected by our expert editorial team across our network of sites that includes PCGamesInsider.biz , InfluencerUpdate.biz and BlockchainGamer.b iz . The hottest stories Over on...
AdAge
August 13, 2018
Q&A: Create & Cultivate's Jaclyn Johnson on folding tables, box lunches and other conference faux pas

More than 800 women will descend on Chicago on Aug. 25 for Create & Cultivate's meeting of female entrepreneurs and business leaders, where speakers will include Oscar winning actress and singer Jennifer Hudson, JC Penney's chief marketing officer and a winner of Bravo's "Top Chef," Stephanie Izard.

Founded by Jaclyn Johnson, 33, in 2012, what started as a side-hustle has become a vibrant online platform and experiential business geared toward women hustlers looking for in-real-life experiences in a digital-focused world.

"It was never supposed to be a business," says Johnson, who previously founded an influencer marketing firm.

Continue reading at AdAge.com

DigiDay
August 10, 2018
‘Bridge the gap between China and here’: To grow beyond lip-syncing teens, TikTok seeks out creators

A global reach is just one way TikTok is trying to compete in the crowded field of social apps.

The post ‘Bridge the gap between China and here’: To grow beyond lip-syncing teens, TikTok seeks out creators appeared first on Digiday.

Business Insider
August 6, 2018
Google openly told YouTubers when its next big smartphone will be released, and a YouTuber has now told everyone

Google posted the announcement date for its upcoming Pixel 3 smartphones on its YouTube service site called FameBit. The Pixel 3 smartphone will be announced on October 4, 2018, which doesn't come at much of a surprise, as previous Pixel smartphones were also released on October 4.

Google's Pixel 3 and Pixel 3 XL smartphones will be revealed on October 4, according to information the company posted itself on one of its own websites. 

According to the "This Is Tech Today" YouTube channel, the Pixel 3's reveal date was listed on Google's FameBit website, where brands and companies can post listings for YouTube content creators to make videos on their products and services. 

Google's own posting shows the company is specifically looking for Canadian content creators who aren't currently using Pixel smartphones, but "are willing to switch to the Pixel 3." After using the device for some time, Google "wants them to share their switching story with the audience."

The device pictured on the listing on FameBit looks like the original Pixel's design, and it's very much unlikely to show the actual Pixel 3 design. 

If you're looking to see what the Pixel 3 XL will look like, several photos have leaked already

YouTube's FameBit website isn't accessible to everyone, as you need certain credentials to create an account like a minimum of 5,000 subscribers. With that in mind, listings on FameBit aren't confidential, so anyone with a FameBit account could easily report what they find on the site. 

Either way, it seems like the three of the biggest tech companies on earth are carelessly "leaking" information all over the internet, including Samsung and its upcoming Galaxy Note 9 smartphone. Even Apple is leaving hints about its future iPhones, whether its intentional or not, in the code for the upcoming iOS 12 operating system. 

SEE ALSO: North Korea has its own smartphones that you can't buy anywhere else — check out some of the smartphones North Koreans are using

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Ad Tech Daily
August 6, 2018
IZEA Announces Closing of TapInfluence Acquisition

ORLANDO, Fla. — IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, closed its previously announced acquisition of TapInfluence, Inc. (TapInfluence). Upon the completion of the transaction, TapInfluence became a wholly-owned subsidiary IZEA, Inc. as of July 26, 2018. @IZEA Announces Closing of @TapInfluence Acquisition “Any time […]

The post IZEA Announces Closing of TapInfluence Acquisition appeared first on Ad Tech Daily.