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Beet.TV
September 14, 2017
IBM, MediaMath Craft Partnership For Futuristic Infrastructure And Cognitive Bidding
COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that don’t annoy them. This is why IBM and its Watson artificial intelligence assets are teaming up with demand-side platform pioneer MediaMath to create an infrastructure that supports cognitive bidding. The [...]
Which 50
January 16, 2018
Solving the Distributed Social Marketing Dilemma

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

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AdExchanger
January 16, 2018
IBM's Programmatic Pitch; The Uses Of Loyalty Data

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs... Continue reading »

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DigiDay
January 16, 2018
‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry

"You take the guilt money, and then spend your time putting your life back together again."

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DigiDay
January 16, 2018
Facebook is building a team to pitch its AR camera to UK advertisers

Facebook wants branded AR to strengthen content in the news feed.

The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.