The Drum
March 12, 2018
How to tell when someone is talking BS about blockchain

Just three months into 2018 blockchain has emerged as one of the most over-used buzzwords in the digital industry and beyond. Terminology around the tech has reached saturation point and with SXSW, Advertising Week Europe and Cannes Lions on the horizon the hype isn’t going anywhere – here The Drum finds out how to separate the buzz from the BS.

AdExchanger
October 5, 2018
Brian O’Kelley Steps Down As AppNexus CEO

It’s the end of an era. AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will serve in an advisory capacity at Xandr, the AT&T-owned ad unit that acquired AppNexus in June. An internal memo, published below in its entirety, Xandr CEO Brian Lesser wrote: “As Brian and I discussed... Continue reading »

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Topics
AdExchanger
October 5, 2018
Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders

Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad tech provocateur and a fearless leader. But that same personality seemed incompatible with taking a subservient role to Xandr CEO Brian Lesser within the AT&T mega-corporation. After all, this is... Continue reading »

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Beet.TV
September 27, 2018
Xandr’s Mike Welch: National Premium Video Marketplace Will Aggregate ‘Significant Amounts Of Supply’
SANTA BARBARA, CA – Xandr’s partnership with Altice and Frontier to aggregate and sell their national addressable television inventory are just the first steps in Xandr’s pursuit of a national marketplace for premium, video-centric advertising on both the buy-side and sell-side. Within the next 12 months, Xandr envisions having “aggregated significant amounts of supply. We will [...]
DigiDay
September 12, 2018
‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech

Two years since the ANA's scathing report that exposed ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech.

The post ‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech appeared first on Digiday.

AdExchanger
August 2, 2018
Three Things AT&T And AppNexus Must Do Next

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the... Continue reading »

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