Just three months into 2018 blockchain has emerged as one of the most over-used buzzwords in the digital industry and beyond. Terminology around the tech has reached saturation point and with SXSW, Advertising Week Europe and Cannes Lions on the horizon the hype isn’t going anywhere – here The Drum finds out how to separate the buzz from the BS.
It’s the end of an era. AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will serve in an advisory capacity at Xandr, the AT&T-owned ad unit that acquired AppNexus in June. An internal memo, published below in its entirety, Xandr CEO Brian Lesser wrote: “As Brian and I discussed... Continue reading »
Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad tech provocateur and a fearless leader. But that same personality seemed incompatible with taking a subservient role to Xandr CEO Brian Lesser within the AT&T mega-corporation. After all, this is... Continue reading »
The post Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders appeared first on AdExchanger.
Two years since the ANA's scathing report that exposed ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech.
The post ‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech appeared first on Digiday.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the... Continue reading »