July 30, 2018
How errors in ads.txt files are harming publisher revenue: What can be done?

Jonathon Shaevitz, President of Industry Index, says that in his company’s experience, things could actually be a lot worse. “We look at about 325,000 ads.txt files a week, and we’re seeing a lot of variation. We looked at the top 5,000 publishers based on Quantcast rankings, and on average we see nine errors per ads.txt file. But there’s a huge variation in that with some companies having 50 errors and others having zero.”

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DigiDay
December 13, 2018
‘Variable fees’ complicate programmatic transparency push

The variable fees may give SSPs more flexibility to manage publishers’ inventory and advertisers’ bids, but they can also create less transparency.

The post ‘Variable fees’ complicate programmatic transparency push appeared first on Digiday.

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Ad Tech Daily
November 26, 2018
OpenX Names Former Google Executive Michael Martin As VP of Global DSP Partnerships

LOS ANGELES — OpenX, the world’s leading independent advertising technology provider, today announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael joins OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other […]

The post OpenX Names Former Google Executive Michael Martin As VP of Global DSP Partnerships appeared first on Ad Tech Daily.

MarTech Advisor
November 15, 2018
OpenX and ownerIQ to Bring Second-Party Data to Programmatic Advertising
ownerIQ, the second-party, transparent data solutions, today announced of their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the independent advertising exchange.
Ad Tech Daily
October 5, 2018
OpenX Joins IAB UK Board as Business Continues to Experience Rapidly Accelerating Regional Growth

Company also awarded IAB UK Gold Standard certification as part of continued industry leadership in quality LONDON — OpenX, the world’s leading independent advertising technology provider, announced the company is taking a Board seat with IAB UK, the UK trade association for digital advertising. The move comes on the heels of significant UK and EMEA growth […]

The post OpenX Joins IAB UK Board as Business Continues to Experience Rapidly Accelerating Regional Growth appeared first on Ad Tech Daily.

Beet.TV
September 19, 2018
OpenX’s Cadogan Pushes Pedal On Video Growth
COLOGNE — It is the world’s largest independent advertising exchange, but a relatie newcomer to the video world. Now OpenX is seeing big growth in moving images. “We started really about a year and a half ago,” says OpenX CEO Tim Cadogan in this video interview with Beet.TV. “We went out to probably 10% of revenue. [...]