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July 30, 2018
How errors in ads.txt files are harming publisher revenue: What can be done?

Jonathon Shaevitz, President of Industry Index, says that in his company’s experience, things could actually be a lot worse. “We look at about 325,000 ads.txt files a week, and we’re seeing a lot of variation. We looked at the top 5,000 publishers based on Quantcast rankings, and on average we see nine errors per ads.txt file. But there’s a huge variation in that with some companies having 50 errors and others having zero.”

Ad Tech Daily
August 3, 2018
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for […]

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Ad Tech Daily
July 5, 2018
OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

LOS ANGELES and SINGAPORE – OpenX, the world’s leading independent advertising technology provider, announced the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild […]

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Which 50
July 1, 2018
OpenX Extends APAC Footprint

Adtech outfit OpenX is opening up a Singapore office to serve as a regional hub for the company. The company made the announcement from ATS Singapore during a presentation on the need to bring greater quality and innovation to the digital advertising market globally. The company said the expansion to

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Ad Tech Daily
June 6, 2018
OpenX Appoints Accenture Executive Roxanne Taylor to Board of Directors

Award winning marketer brings more than 20 years of senior Fortune 500 brand leadership to OpenX Board LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, announced that Accenture Executive Roxanne Taylor is joining the company’s board of directors. Taylor spent over 20 years at Accenture, including a decade as the company’s chief […]

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Ad Tech Daily
May 29, 2018
OpenX Taps Former Google, Apple Executive Jacqueline Berg to Lead North America Publisher Partnerships

NEW YORK – OpenX, the world’s leading independent advertising technology provider, announced that Jacqueline Berg had joined the company as SVP of publisher development leading North American publisher partnerships. Jacqueline comes to OpenX with over 20 years of experience of enterprise sales in digital advertising, previously serving as head of publisher platform strategy at Google […]

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