July 30, 2018
How errors in ads.txt files are harming publisher revenue: What can be done?

Jonathon Shaevitz, President of Industry Index, says that in his company’s experience, things could actually be a lot worse. “We look at about 325,000 ads.txt files a week, and we’re seeing a lot of variation. We looked at the top 5,000 publishers based on Quantcast rankings, and on average we see nine errors per ads.txt file. But there’s a huge variation in that with some companies having 50 errors and others having zero.”

Ad Tech Daily
October 5, 2018
OpenX Joins IAB UK Board as Business Continues to Experience Rapidly Accelerating Regional Growth

Company also awarded IAB UK Gold Standard certification as part of continued industry leadership in quality LONDON — OpenX, the world’s leading independent advertising technology provider, announced the company is taking a Board seat with IAB UK, the UK trade association for digital advertising. The move comes on the heels of significant UK and EMEA growth […]

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Beet.TV
September 19, 2018
OpenX’s Cadogan Pushes Pedal On Video Growth
COLOGNE — It is the world’s largest independent advertising exchange, but a relatie newcomer to the video world. Now OpenX is seeing big growth in moving images. “We started really about a year and a half ago,” says OpenX CEO Tim Cadogan in this video interview with Beet.TV. “We went out to probably 10% of revenue. [...]
Ad Tech Daily
August 29, 2018
OpenX Wins Best Programmatic Marketing Platform Award in 2018 MarTech Breakthrough Awards Program

Company recognized for commitment to quality; technical and product innovations LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, announced that it has been honored with the “Best Programmatic Marketing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “It […]

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Ad Tech Daily
August 23, 2018
OpenX Names Todd Parsons Chief Product Officer

Announcement follows series of senior mobile and video product hires LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, today announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in […]

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Ad Tech Daily
August 21, 2018
OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid video solution advances OpenX’s position as leading global partner for video monetization LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, today announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple […]

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