Jonathon Shaevitz, President of Industry Index, says that in his company’s experience, things could actually be a lot worse. “We look at about 325,000 ads.txt files a week, and we’re seeing a lot of variation. We looked at the top 5,000 publishers based on Quantcast rankings, and on average we see nine errors per ads.txt file. But there’s a huge variation in that with some companies having 50 errors and others having zero.”
Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange Los Angeles, CA – OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever […]
It's common knowledge in ad tech circles that Amazon's AWS cloud services dominate among advertising technology companies. But Google Cloud is looking to play catch up with its offering.
Although Google is a stalwart in the ad tech arena, its cloud offering currnetly has little to no market penetration in the ad tech space. On Thursday, however, it inked a five year, $110 million deal with ad exchange network OpenX. It's the first time that Google Cloud has struck a deal with a well-known, or large exchange, according to both companies.
"We are making a radical change here," Tim Cadogan, CEO at OpenX, says. "We are saying, 'no,' it's time to make a radical change so it can enable us to offer more benefits for publishers and marketers to innovate at an aggressive rate; we must shift gears and make step improvements, and that is our quest for the year."
The variable fees may give SSPs more flexibility to manage publishers’ inventory and advertisers’ bids, but they can also create less transparency.
The post ‘Variable fees’ complicate programmatic transparency push appeared first on Digiday.
LOS ANGELES — OpenX, the world’s leading independent advertising technology provider, today announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael joins OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other […]
The post OpenX Names Former Google Executive Michael Martin As VP of Global DSP Partnerships appeared first on Ad Tech Daily.