Jonathon Shaevitz, President of Industry Index, says that in his company’s experience, things could actually be a lot worse. “We look at about 325,000 ads.txt files a week, and we’re seeing a lot of variation. We looked at the top 5,000 publishers based on Quantcast rankings, and on average we see nine errors per ads.txt file. But there’s a huge variation in that with some companies having 50 errors and others having zero.”
Company also awarded IAB UK Gold Standard certification as part of continued industry leadership in quality LONDON — OpenX, the world’s leading independent advertising technology provider, announced the company is taking a Board seat with IAB UK, the UK trade association for digital advertising. The move comes on the heels of significant UK and EMEA growth […]
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Company recognized for commitment to quality; technical and product innovations LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, announced that it has been honored with the “Best Programmatic Marketing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “It […]
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Announcement follows series of senior mobile and video product hires LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, today announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in […]
Prebid video solution advances OpenX’s position as leading global partner for video monetization LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, today announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple […]
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