Jonathon Shaevitz, President of Industry Index, says that in his company’s experience, things could actually be a lot worse. “We look at about 325,000 ads.txt files a week, and we’re seeing a lot of variation. We looked at the top 5,000 publishers based on Quantcast rankings, and on average we see nine errors per ads.txt file. But there’s a huge variation in that with some companies having 50 errors and others having zero.”
The variable fees may give SSPs more flexibility to manage publishers’ inventory and advertisers’ bids, but they can also create less transparency.
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LOS ANGELES — OpenX, the world’s leading independent advertising technology provider, today announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael joins OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other […]
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Company also awarded IAB UK Gold Standard certification as part of continued industry leadership in quality LONDON — OpenX, the world’s leading independent advertising technology provider, announced the company is taking a Board seat with IAB UK, the UK trade association for digital advertising. The move comes on the heels of significant UK and EMEA growth […]
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