This study confirms that consumers look to digital healthcare advertising, among a variety of sources, for their healthcare needs. As expected, consumers are most interested in the information they get from healthcare providers. However, healthcare ads are also a viable and trusted source of information, and a key driver of behavior.
Genome by PulsePoint™ Organizes Digital, Clinical And Real-world Data to Drive Marketing Impact NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the launch of Genome by PulsePoint™, the most comprehensive integrated health data solution in the market. Genome unifies clinical and real-world data from best-in-class data vendors to create a unique […]
Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates growth of PulsePoint’s programmatic health presence in Europe, through the addition of […]
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