April 25, 2018
Health is Personal; Health Advertising Should Be, Too

This study confirms that consumers look to digital healthcare advertising, among a variety of sources, for their healthcare needs. As expected, consumers are most interested in the information they get from healthcare providers. However, healthcare ads are also a viable and trusted source of information, and a key driver of behavior.

Ad Tech Daily
May 23, 2018
PulsePoint Launches the First Centralized Data Activation and Measurement Technology Built Specifically for Health

Genome by PulsePoint™ Organizes Digital, Clinical And Real-world Data to Drive Marketing Impact NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the launch of Genome by PulsePoint™, the most comprehensive integrated health data solution in the market. Genome unifies clinical and real-world data from best-in-class data vendors to create a unique […]

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MarTech Today
May 16, 2018
PulsePoint launches Genome to centralize data for healthcare advertising
PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based company is out with Genome, a data targeting solution designed specifically for health-related ads or content marketing. PulsePoint says this is “the first centralized data activation and measurement technology built for health.” The targeting data for the health market “has been fragmented,” CTO Ezra Suveyke told me, adding that Genome is ?[...]
Ad Tech Daily
February 13, 2018
PulsePoint™ Acquires Vitality Ad Lab to Expand Programmatic Health Advertising Footprint in Europe

Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates growth of PulsePoint’s programmatic health presence in Europe, through the addition of […]

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