If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?
To dive into how agencies are embracing technology to fuel creativity and set their clients apart in a shifting competitive landscape, we sat down with R/GA’s forward-looking U.S. CTO, Steven Moy. According to Moy, technological “evolution is accelerating, and the pace of innovation is changing.” Sponsored by Braze.
The post Put the creative in “creative”: How agencies can handle today’s deconstructed customer journey appeared first on Digiday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How The Sausage Gets Made Facebook announced new requirements for businesses building Custom Audiences. Facebook wants to make it clearer to users how their names got on lists that are commonly used for ad targeting. Starting July 2, businesses using the tool will have... Continue reading »
The post New Rules For Facebook Custom Audiences; Snap Opens Up appeared first on AdExchanger.