Categories
Topics
AdExchanger
November 16, 2017
GroupM Pulls Spend From Middlemen With Hidden Fees

If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?

Topics
MarTech Advisor
June 18, 2018
Mobile Games Provide a Brand-Safe Refuge for Advertisers
With today’s brand safety and data privacy scandals, social websites may no longer provide a safe and reliable advertising environment for brands. As a result, many advertisers are turning to mobile games writes, Austin Leonard, Vice President, Smaato
DigiDay
June 18, 2018
Put the creative in “creative”: How agencies can handle today’s deconstructed customer journey

To dive into how agencies are embracing technology to fuel creativity and set their clients apart in a shifting competitive landscape, we sat down with R/GA’s forward-looking U.S. CTO, Steven Moy. According to Moy, technological “evolution is accelerating, and the pace of innovation is changing.” Sponsored by Braze.

The post Put the creative in “creative”: How agencies can handle today’s deconstructed customer journey appeared first on Digiday.

MarTech Advisor
June 18, 2018
Why the Radio Fever?
Mike Dougherty, CEO & Co-founder, Jelli discusses why radio advertising is experiencing a renaissance and why advertisers should capitalize on this growing medium
The VAR Guy
June 18, 2018
A New Name for a Changing Market
Introducing Ingram Micro Business and Consumer Solutions (BCS)—encompassing a wider audience, broader scope and more opportunities.
AdExchanger
June 15, 2018
New Rules For Facebook Custom Audiences; Snap Opens Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How The Sausage Gets Made Facebook announced new requirements for businesses building Custom Audiences. Facebook wants to make it clearer to users how their names got on lists that are commonly used for ad targeting. Starting July 2, businesses using the tool will have... Continue reading »

The post New Rules For Facebook Custom Audiences; Snap Opens Up appeared first on AdExchanger.